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How sustainable is Red Bull ?

Red Bull & sustainability


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1 out of 23

Sustainability summary

Brand owner: Red Bull GmbH
Head office: Fuschl am See
Sector: Soda
Categories : 
Free Tags: Energy Drink

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Red Bull sustainability score report

Last edited: 26 July 2012 by Mario
Last reviewed: 26 July 2012 by Mario

Questions about Climate Change/ Carbon Emissions

1 out of 7
1. Is there a policy for the brand (company) to minimize, reduce or compensate carbon emissions? Red Bull has taken several policy measures to reduce its carbon emmisions, such as 'Wall-to-Wall' production, reducing the weight of cans and using recycled materials for its cans which reduces the carbon emissions. Source
2. Has the brand (company) disclosed the annual absolute carbon footprint of its 'own operations' (Scope 1 & 2)? Red Bull does not publish a carbon footprint on its website, so it is not possible to evaluate the outcome of Red Bull's carbon reduction efforts as described at question 1. Source
3. Has the brand (company) already reduced or compensated its absolute 'own operations' (scope 1 & 2) carbon footprint by at least 10% in the last 5 years? See remark for carbon emissions policy question 2. Source
4. Has the brand (company) set a target to reduce its absolute ‘own operations’ (scope 1 & 2) carbon footprint by at least 20% within the next 5 years? Red Bull does not communicate an overall target to reduce its absolute 'own operations' carbon footprint. Source
5. Does the brand (company) also have a policy to reduce/compensate carbon emissions generated from the product supply chain that is beyond own operations (Scope 3)? Red Bull does not communicate a policy to reduce the carbon emissions in the supply chain that is beyond own operations on its website. Source
6. Does the brand (company) use energy derived from renewable sources? Red Bull mentions to use green energy, but does not make clear from what kind of resource, or does not give any details. Source
7. Is at least 20% of the brand's (company's) total consumption of energy derived from renewable sources? See remark for carbon emissions policy question 6. Source

Questions about Environmental Policy

0 out of 11
1. Does the brand have the objective to only source sustainable sugarbeet/sugarcane or maize (for fructose syrup) for all its sugar containing products by 2020 at the latest, and does the brand already purchase sugar from environmentally certified sources? Red Bull does not communicate whether it raw materials come from environmentally certified sources on its website. Source
2. Does the brand use environmentally certified sugar for its products for at least 50% of its volume? See remark for environmental policy question 1. Source
3. Does the brand use environmentally certified raw materials (such as fruit, coffee or tea) for its products? See remark for environmental policy question 1. Source
4. Has the brand (company) reduced the weight of its packaging and does the brand have targets to further reduce this? Although Red Bull has reduced the weight of its cans by 60%, it does not communicate further targets to reduce the weight of its packaging Source
5. Does the brand use recycled or renewable plastics in its newly produced plastic bottles? Red Bull does not mention anything about the recycling rate of their newly produced plastic bottles. Source
6. Does the brand uses at least 10% of recycled or renewable plastics in its newly produced plastic bottles? See remark for environmental policy question 5. Source
7. Does the brand uses at least 25% of recycled or renewable plastics in its newly produced plastic bottles? See remark for environmental policy question 5. Source
8. Does the brand use at least 50% of recycled or renewable plastics in its newly produced plastic bottles? See remark for environmental policy question 5. Source
9. Does the brand (company) publish the water footprint of its 'own operations'? Red Bull does not publish the water footprint of its 'own operations' on the website Source
10. Has the brand (company) reduced its water use per liter of produced beverage by 10% in the past 5 years? See remark for environmental policy question 9. Source
11. Has the brand achieved an average level of water use below 2,5 litres per litre of soda produced? See remark for environmental policy question 9. Source

Questions about Labour Conditions/ Fair Trade

0 out of 5
1. Does the brand (company) have a policy to provide for fair labor conditions that applies to ALL own employees and those of its suppliers (including bottling companies) in low wage countries, which includes the following standards: No forced or slave labor, no child labor, no discrimination of any kind and a safe and hygienic workplace? Red Bull does not openly communicate a labor policy, if indeed the brand has one. Source
2. Does the brand (company) have a policy to provide for fair labor conditions in low wage countries: 1) a formal employment relationship; 2) a maximum working week of 60 hours including paid overtime; 3) a living wage; and 4) to form and join labor unions and bargain collectively; and in those situations where these rights are restricted under law, to develop parallel means? See remark for labor conditions policy question 1. Source
3. Does the brand (company) purchase sugar from sources (plantations) that are certified to e.g. have no child labor and no forced labor, and provide a better living standard for the farmers and workers who produce the sugar? See remark for labor conditions policy question 1. Source
4. Does the brand (company) purchase other ingredients (such as fruit, coffee beans, tea) from sources (plantations) that are certified to e.g. have no child labor and no forced labor, and provide a better living standard for the farmers and workers who produce these additional ingredients? See remark for labor conditions policy question 1. Source
5. Does the brand (company) maintain a published list of suppliers (sugar and fruit) and factories (including bottling companies), that have collectively contributed to more than 90% of the purchase volume? See remark for labor conditions policy question 1. Source