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How sustainable is Nudie Jeans ?

Nudie Jeans & sustainability


Nudie Jeans
Well on the way Click here for score rapport: 18 out of 32

Sustainability summary

Nudie Jeans has achieved the B-label. According to us, Nudie Jeans is one of the two most sustainable Jeans brands and we therefore recommend buying this brand. Nudie Jeans scores most of all for ecology and labor conditions, because of the use of organic materials and, amongst other things, the membership of the Fair Wear Foundation (FWF). The brand could gain even more points for publishing their carbon footprint.

Brand owner: Nudie Jeans Co.
Head office: Göteborg, Sweden
Sector: Denim & jeans
Categories : Male, Female
Free Tags: Shirts, Pullover, Jackets, Jeans

What's your sustainability news about Nudie Jeans?

Nudie Jeans sustainability score report

Last edited: 29 December 2015 by Mario
Last reviewed: 29 December 2015 by Mario

Questions about Climate Change/ Carbon Emissions

1 out of 6
1. Is there a policy for the brand to minimize, reduce or compensate carbon emissions? Nudie Jeans has taken policy measures to reduce carbon emissions, such as reducing energy use. Source
2. Has the brand (company) disclosed the annual absolute carbon footprint of its 'own operations' (Scope 1 & 2) and has the brand already reduced or compensated 10% of these emissions in the last 5 years? Nudie Jeans does not communicate any information on its carbon footprint on its website. Source
3. Is at least 50% of the electricity used by the brand (company) generated from renewable resources, such as wind or solar energy? Nudie Jeans does not communicate its renewable energy policy through its website. Sustainability information should be easily accessible for consumers to make responsible choices.  Source
4. Is all the electricity used by the brand (company) generated from renewable resources, such as wind or solar energy? See remark for carbon emissions policy question 3. Source
5. Has the brand (company) set a target to reduce the carbon footprint of its 'own operations' by at least 20% within the next 5 years? See remark for carbon emissions policy question 2. Source
6. Does the brand (company) also have a policy to reduce/compensate carbon emissions generated from the product supply chain that is beyond own operations? Nudie Jeans does not communicate any information on a policy to reduce or compensate carbon emissions generated from the supply/production chain on its website Source

Questions about Environmental Policy

7 out of 12
1. Does the brand (company) use environmentally 'preferred' raw materials for more than 5% of its volume? Nudie Jeans uses organic cotton for its jeans, Backbone Collection and some of its shirts and recycled materials for its rugs. For other products, also less preferred fabrics (conventional cotton and leather) are used. A preferred raw materials use of more than 75% is certain, but Nudie Jeans is not clear about the total ratio of preferred raw materials. Source
2. Does the brand (company) use environmentally 'preferred' raw materials for more than 10% of its volume? See remark for environmental policy question 1. Source
3. Does the brand (company) use environmentally 'preferred' raw materials for more than 25% of its volume? See remark for environmental policy question 1. Source
4. Does the brand (company) use environmentally 'preferred' raw materials for more than 50% of its volume? See remark for environmental policy question 1. Source
5. Does the brand (company) use environmentally 'preferred' raw materials for more than 75% of its volume? See remark for environmental policy question 1. Source
6. Does the brand (company) use environmentally 'preferred' raw materials for more than 90% of its volume? See remark for environmental policy question 1. Source
7. Is there a policy for the brand (company) to eliminate all hazardous chemicals from the whole lifecycle to make the jeans and other apparel? The production of Nudie Jeans' clothing is GOTS certified, which means that high standards are maintained for suitable chemical use and water policies during production. This certification is applicable to a part of its collection. Source
8. Has the brand (company) eliminated at least one suspect chemical group, such as Phthalates or Per fluorinated chemicals from its entire garment production? Nudie Jeans does not report whether at least one suspect chemical group, such as Phthalates or Perfluorinated chemicals can be considered as fully eliminated from its entire production chain. Source
9. Has the brand (company) eliminated at least three suspect chemical groups, such as Phthalates or Per fluorinated chemicals from its entire garment production? Nudie Jeans does not report whether at least three suspect chemical groups, such as Phthalates or Perfluorinated chemicals can be considered as fully eliminated from its entire production chain. Source
10. Does the brand (company) have clear objectives to minimize the environmental impact of its shipping packaging and carrier bags, by reducing, re-using, recycling and responsible sourcing of packaging materials, and does the brand annually report on these results? Nudie Jeans does not report on the annual results of its consumer packaging policy. Sustainability information should be easily accessible for consumers to make responsible choices. Source
11. Does the brand (company) have clear objectives to minimize waste, by reducing, re-using and recycling, and does the brand annually report the results? Nudie Jeans does not report on the annual results of its waste reduction policy. Sustainability information should be easily accessible for consumers to compare brands and make more responsible choices. Source
12. Does the brand (company) encourage the return or re-use of garments? Nudie Jeans stimulates consumers to repair or return their old jeans, if they do, they receive a discount of 20% on a new pair and the old pair is sold in the shop as second hand. Source

Questions about Labour Conditions/ Fair Trade

10 out of 14
1. Does the brand (company) have a supplier Code of Conduct (CoC) which includes the following standards: No forced or slave labor, no child labor, no discrimination of any kind and a safe and hygienic workplace? All standards are mentioned in Nudie Jeans Code of Conduct (see link, page 4-5). Source
2. Does this CoC include at least two of the following workers rights: 1. to have a formally registered employment relationship 2. to have a maximum working week of 48 hours with voluntary and paid overtime of 12 hours maximum 3. to have a sufficient living wage? 1. Yes, see "Contract". 2. Yes, see "Working Hours". 3. Yes, see "Living Wage" (see link, page 4). Source
3. Does this Code of Conduct include the right for workers to form and join trade unions and bargain collectively; and in those situations where these rights are restricted under law, the right to facilitate parallel means of independent and free association and bargaining? This right is mentioned, with reference to parallel means for the situation of law restrictions (see link, page 4). Source
4. Does the brand (company) have a clear and effective health and safety policy for the workers in the finishing process of jeans, at least covering the ban on sandblasting? Nudie Jeans openly communicates about the decision on banning sandblasting (see link, page 4). Source
5. Does the brand (company) have a published list of direct suppliers, that have collectively contributed to more than 90% of the purchase volume? Nudie Jeans has provided a list of direct suppliers on its website. This list covers all active suppliers and gives information about subcontractors when these are used. Source
6. Is the brand (company) a member of a collective initiative that aims to improve labor conditions, or does the brand (company) purchase its supplies from accredited apparel manufacturers with improved labor conditions? Nudie Jeans is a member of Fair Wear Foundation (FWF). Source
7. Do independent civil society organizations like NGO's and labor unions have a decisive voice in this collective initiative or in these certification schemes? Nudie is a member of FWF, which means that Labour Unions and/or business-independent NGO’s have a formal and co-decisive voice within the initiative and are co-responsible for the integrity and credibility of the initiative. Source
8. Is there a policy for the brand (company) for capacity building at the apparel manufacturers for improved labour practices? Nudie Jeans aims to ease pressure on factories and in doing so, for instance, blocks fabric and blocks orders to facilitate good planning. However, tangible outcomes of improved labour conditions due to improved labour practices aren't reported yet (see link, pages 8-9). Source
9. Does the brand (company) annually report on the results of its labor conditions policy? Is at least 90% of the brands production volume from apparel manufacturers monitored for labour conditions? Nudie Jeans has a publicly available audit report on the FWF website which indicates, that 98% of its own production is under monitoring (see link of previous question). Furthermore, Nudie Jeans publishes brief audit reports for a significant share of its direct and indirect suppliers on its own website. Source
10. Is at least 25% of the production volume from apparel manufacturers approved as socially compliant by independent third parties, such as FWF, GOTS or SA8000? Nudie Jeans' labour conditions policy for apparel manufacturers is rated with the 'Leader' status by FWF. According to FWF 74% of Nudie Jeans production takes place in low-risk countries (Italy and Portugal) where FWF's Low Risk policy has been implemented. Also, a small share of Nudie Jeans collection is produced in Sweden (see link, page 13-15). Source
11. Is at least 50% of the production volume from apparel manufacturers approved as socially compliant by independent third parties, such as FWF, GOTS or SA8000? See remark for labor conditions policy question 10. Source
12. Does the brand (company) implement a policy to establish the payment of living wages at its apparel manufacturers? Are at least first living wage payments realised? Nudie Jeans implements several measures to achieve living wage payments, like at one of its suppliers in India where it implements a system to pay living wages bonuses for its own production. But, living wage payments aren't realized yet (see link, and at previous question, page 10). Source
13. Does the brand (company) annually report on the results of its labor conditions policy for the leather, yarn and fabric production phases, including a reasonable overview of the number and region of workplaces covered by the policy in relation to the total production volume? Nudie Jeans does not provide comprehensive tangible information and results of its labour conditions policy for the fabric manufacturing phases. Source
14. Are at least 50% of the brand's leather, yarn and fabric production phases approved as socially compliant by independent third parties, such as FLO-Cert, GOTS or SA8000? Nudie Jeans mentions to use fabrics which were manufactured according to GOTS. However, Nudie Jeans is unclear if at least 50% of the entire fabric manufacturing meet the standards of for instance GOTS (see link, “Material & Transport”). Source