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How sustainable is Gugguu ?

Gugguu & sustainability


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Sustainability summary

Brand owner: Gugguu Oy
Head office: Oulu, Finland
Sector: Baby and children clothing
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Gugguu sustainability score report

Questions about Climate Change/ Carbon Emissions

0 out of 6
1. Has the brand (owner) disclosed the annual absolute climate footprint of its 'own operations', and has it accomplished an overall absolute climate footprint reduction compared to the result of the previous reporting year? Gugguu Oy does not publish the climate footprint of own operations, from 2018 to 2017. Source
2. Is at least 50% of the electricity used by the brand (company) generated from renewable resources, such as wind or solar energy? Gugguu Oy does not communicate its renewable energy policy. Source
3. Is all the electricity used by the brand (company) generated from renewable resources, such as wind or solar energy? See remark for carbon emissions policy question 2. Source
4. Has the brand (owner) disclosed the annual absolute climate footprint of its supply chain that is 'beyond own operations? Gugguu Oy has not published any climate footprint of its supply chain from 2016 to 2018. Source
5. Has the brand (owner) accomplished a reduction of this annual absolute climate footprint 'beyond own operations' compared to the result of the previous reporting year? See remark for carbon emissions policy question 4. Source
6. Has the brand (owner) set a target to make at least its own operations fully climate neutral by 2030, and is the brand on track to achieve this target? Gugguu Oy does not communicate any information on its climate footprint towards a climate neutrality goal for its own operations. Source

Questions about Environmental Policy

0 out of 12
1. Does the brand (company) use environmentally 'preferred' raw materials for more than 5% of its volume? Gugguu Oy uses environmentally preferred fibers, such as organic cotton. However, it is not clear what percentage of the total annual volume this represents. Source
2. Does the brand (company) use environmentally 'preferred' raw materials for more than 10% of its volume? See remark for environmental policy question 1. Source
3. Does the brand (company) use environmentally 'preferred' raw materials for more than 25% of its volume? See remark for environmental policy question 1. Source
4. Does the brand (company) use environmentally 'preferred' raw materials for more than 50% of its volume? See remark for environmental policy question 1. Source
5. Does the brand (company) use environmentally 'preferred' raw materials for more than 75% of its volume? See remark for environmental policy question 1. Source
6. Does the brand (company) use environmentally 'preferred' raw materials for more than 90% of its volume? See remark for environmental policy question 1. Source
7. Does the brand (company) have an environmental policy related to the ‘wet processes’ within the production cycle, like bleaching and dying of fabrics? Gugguu Oy does not provide enough information to determine whether or not it meets the criteria. Some of its products are GOTS certified, but the proportion stays unclear. Garments are made in Finland and in Baltic region. Fabrics are made in European countries. Production countries should be mentioned specifically as not all European countries are classified Source
8. Has the brand (company) eliminated at least one suspect chemical group, such as Phthalates or Per fluorinated chemicals from its entire garment production? Gugguu Oy indicates that manufacturing of its garments is partly GOTS certified, which means that the use of the relevant chemical groups is prohibited, but it is not clear if these chemicals are used in the remaining part of the production. Source
9. Has the brand (company) eliminated at least three suspect chemical groups, such as Phthalates or Per fluorinated chemicals from its entire garment production? See remark for environmental policy question 8. Source
10. Does the brand (owner) report what percentage of its consumer packaging materials are renewable or made from recycled materials, and does the brand implement best practices or concrete policies which have reduced the environmental impact of their packaging materials? Gugguu Oy does not report the percentage of recycled or renewable materials used for its consumer packaging, nor any annual reductions or best practices regarding its packaging materials. Source
11. Does the brand (owner) publish its absolute waste materials footprint and implement concrete policies to minimize waste, by reducing, re-using and recycling, thereby decreasing its waste footprint compared to the previous reporting year? Gugguu Oy does not communicate any information about its waste reduction policies. Source
12. Does the brand (company) encourage the return or re-use of garments? Gugguu Oy does not report whether the return or re-use of garments by its customers is encouraged. Source

Questions about Labour Conditions/ Fair Trade

0 out of 16
1. Does the brand (owner) have a supplier Code of Conduct (CoC) which includes all standards to ensure workers' rights such as no child labour, no bonded labour, a safe workplace and no excessive overwork? And is there at least a progress report once every two years on implementation of this Code of Conduct? Gugguu Oy informs generally about its good labour policy manners. All production is in Europe but it stays unclear whether all countries are low risk countries. The percentage of GOTS certified production is unknown. Neither the Code of Condut nor the progress report are available. Source
2. Does the brand (owner) have a policy to make sure there is a proper grievance mechanism in place for factory workers and are at least 25% of workers informed about their rights regarding this mechanism (e.g. through training)? Gugguu Oy does not report on a grievance mechanism. Source
3. Does the brand (owner) have a published list of direct suppliers, that have collectively contributed to more than 90% of the purchase volume? Gugguu Oy reports its sourcing countries are in Europe, but does not provide a significant list of direct suppliers. Source
4. Is this supplier list specific? Are e.g. the addresses of direct suppliers included, and/or are the specific products mentioned per factory? See remark for labor conditions policy question 3. Source
5. Is the list of direct suppliers extended with suppliers further down the supply chain, with a minimum of 40% in number compared to the direct suppliers? See remark for labor conditions policy question 3. Source
6. Is the brand (owner) a member of a collective initiative that aims to improve labor conditions, in which civil society organizations like NGOs and labor unions have a decisive voice, or does the brand purchase at least 50% from certified manufacturers with improved labor conditions? The percentage of GOTS certified production is not reported. Gugguu Oy reports its all production is in Baltic region or in Europe. However, it stays unclear to what extent the European suppliers operate in low risk countries. Sustainability information should be easily accessible for consumers to make responsible choices. Source
7. Does this initiative require clear minimum performance levels for member brands? See remark for labor conditions policy question 6. Source
8. Is at least 25% of the total production volume at direct suppliers verified under monitoring concerning good labour conditions? See remark for labor conditions policy question 6. Source
9. Is at least 50% of the total production volume at direct suppliers verified under monitoring concerning good labour conditions? See remark for labor conditions policy question 6. Source
10. Is at least 75% of the total production volume at direct suppliers verified under monitoring concerning good labour conditions? See remark for labor conditions policy question 6. Source
11. Is at least 95% of the total production volume at direct suppliers verified under monitoring concerning good labour conditions? See remark for labor conditions policy question 6. Source
12. Does the brand (company) annually report on the results of its labor conditions policy for the leather, yarn and fabric production phases, including a reasonable overview of the number and region of workplaces covered by the policy in relation to the total production volume? Gugguu Oy reports its all fabric manufacturers are in Baltic region or in Europe. However, it stays unclear to what extent the European suppliers operate in low risk countries. Gugguu Oy does not publicly report clear results of its implemented measures to improve labor conditions at its fabric manufacturers. Source
13. Does the brand (owner) publicly commit to a living wage benchmark with defined wages per production region or factory? Gugguu Oy uses European suppliers (Tier1 and 2). It does not specify production countries and therefore it stays unclear if the garments are made in low risk countries, where laws provide for a living wage. Source
14. Does the brand (owner) set a target to establish the payment of living wages at its apparel manufacturers, and is the brand on track to achieve this target? See remark for labor conditions policy question 13. Source
15. Has the brand (owner) realised payment of living wages for at least 10% of its production volume? Gugguu Oy does not report on its payment of living wages. Gugguu Oy uses European suppliers (Tier1 and 2). It does not specify production countries and therefore it stays unclear if the garments are made in low risk countries, where laws provide for a living wage. Source
16. Does the brand (owner) adhere to buying practices that enable living wages and good labour conditions, such as long-term relations with factories, and concentrating production at limited number of factories? Gugguu Oy does not report on the duration of business relationships with suppliers, nor on a strategy to concentrate production at a limited number of suppliers. Gugguu Oy further does not mention to own factories. Source