Rank a Brand

How sustainable is Name It ?

Name It & sustainability


Name-it-logo
First milestones, should be better Click here for score rapport: 6 out of 34

Sustainability summary

Name It has achieved the D-label. Name It has started to take sustainability into account. Still, a lot more can be done.

Brand owner: Bestseller A/S
Head office: Brande, Denmark
Sector: Baby and children clothing
Categories : Kids, Baby
Free Tags: Bestseller, Caps, Pullover, Shirts, Jackets, Jeans, Dress, Shoes

What's your sustainability news about Name It?

Name It sustainability score report

Last edited: 28 March 2017 by Mario
Last reviewed: 28 March 2017 by Mario

Questions about Climate Change/ Carbon Emissions

0 out of 6
1. Has the brand (owner) disclosed the annual absolute climate footprint of its 'own operations', and has it accomplished an overall absolute climate footprint reduction compared to the result of the previous reporting year? Bestseller does not publish its annual climate footprint of last years. So it is not clear if the policy measures actually helped to reduce the total annual greenhouse gas emissions. Source
2. Is at least 50% of the electricity used by the brand (company) generated from renewable resources, such as wind or solar energy? Bestseller does not communicate its renewable energy policy. Source
3. Is all the electricity used by the brand (company) generated from renewable resources, such as wind or solar energy? See remark for carbon emissions policy question 3. Source
4. Has the brand (owner) disclosed the annual absolute climate footprint of its supply chain that is 'beyond own operations? Bestseller does not communicate concrete information on target reductions for its total greenhouse gas emissions of own operations. Source
5. Has the brand (owner) accomplished a reduction of this annual absolute climate footprint 'beyond own operations' compared to the result of the previous reporting year? Score-unknown   Source
6. Has the brand (owner) set a target to make at least its own operations fully climate neutral by 2030, and is the brand on track to achieve this target? Bestseller implements measures to reduce greenhouse gas emissions in the production chain that is beyond own operations. However, Bestseller does not publish clear results, which include emission reductions achieved (see link, page 99). Source

Questions about Environmental Policy

1 out of 12
1. Does the brand (company) use environmentally 'preferred' raw materials for more than 5% of its volume? Bestseller is a member of Better Cotton Initiative (BCI). By 2020 its Bestseller's goal that the majority of cotton comes from more sustainable sources (Better Cotton, organic and recycled cotton). But, the overall proportion of preferable raw materials currently processed for Name It garments is not reported (see link, pages 65-77). Source
2. Does the brand (company) use environmentally 'preferred' raw materials for more than 10% of its volume? See remark for environmental policy question 1. Source
3. Does the brand (company) use environmentally 'preferred' raw materials for more than 25% of its volume? See remark for environmental policy question 1. Source
4. Does the brand (company) use environmentally 'preferred' raw materials for more than 50% of its volume? See remark for environmental policy question 1. Source
5. Does the brand (company) use environmentally 'preferred' raw materials for more than 75% of its volume? See remark for environmental policy question 1. Source
6. Does the brand (company) use environmentally 'preferred' raw materials for more than 90% of its volume? See remark for environmental policy question 1. Source
7. Does the brand (company) have an environmental policy related to the ‘wet processes’ within the production cycle, like bleaching and dying of fabrics? Some cotton of Name It's clothing is GOTS certified. This means that during production high environmental standards are maintained for chemical and water use. This certification is applicable to some of the entire collection (see link, page 31). Source
8. Has the brand (company) eliminated at least one suspect chemical group, such as Phthalates or Per fluorinated chemicals from its entire garment production? Bestseller does not clearly report whether at least one suspect chemical group, such as Azo Dyes, PFCs or phthalates can be considered fully eliminated from its entire production (see link, page 79-85, see also link at next question). Source
9. Has the brand (company) eliminated at least three suspect chemical groups, such as Phthalates or Per fluorinated chemicals from its entire garment production? See remark for environmental policy question 8. Source
10. Does the brand (owner) report what percentage of its consumer packaging materials are renewable or made from recycled materials, and does the brand implement best practices or concrete policies which have reduced the environmental impact of their packaging materials? Bestseller implements several measures to minimize the environmental impact of its consumer packaging, but does not report on the annual results of its consumer packaging policy (see link, page 83). Source
11. Does the brand (owner) publish its absolute waste materials footprint and implement concrete policies to minimize waste, by reducing, re-using and recycling, thereby decreasing its waste footprint compared to the previous reporting year? Bestseller does not report on the annual results of its waste reduction policy. Source
12. Does the brand (company) encourage the return or re-use of garments? Bestseller communicates that Name It had to stop their take-back scheme due to a decrease in clothes handed it for reuse. Asides sending unsold samples to I:CO for recycling Bestseller does not report, whether other measures are implemented too to stimulate the return or re-use of garments by its Name It customers (see link, page 77). Source

Questions about Labour Conditions/ Fair Trade

5 out of 16
1. Does the brand (owner) have a supplier Code of Conduct (CoC) which includes all standards to ensure workers' rights such as no child labour, no bonded labour, a safe workplace and no excessive overwork? And is there at least a progress report once every two years on implementation of this Code of Conduct? All standards are mentioned in Bestseller's Code of Conduct (CoC) (see link, pages 1-3). Source
2. Does the brand (owner) have a policy to make sure there is a proper grievance mechanism in place for factory workers and are at least 25% of workers informed about their rights regarding this mechanism (e.g. through training)? 1. No, not clearly mentioned; 2. Yes, maximum workweek of 48 hours, overtime (max 12 hours) is voluntary; 3. Yes, commitment to implement payment of living wages (see link, pages 1-3). Source
3. Does the brand (owner) have a published list of direct suppliers, that have collectively contributed to more than 90% of the purchase volume? This right is mentioned, with reference to parallel means for the situation of law restrictions (see link, page 2). Source
4. Is this supplier list specific? Are e.g. the addresses of direct suppliers included, and/or are the specific products mentioned per factory? Score-unknown   Source
5. Is the list of direct suppliers extended with suppliers further down the supply chain, with a minimum of 40% in number compared to the direct suppliers? Score-unknown   Source
6. Is the brand (owner) a member of a collective initiative that aims to improve labor conditions, in which civil society organizations like NGOs and labor unions have a decisive voice, or does the brand purchase at least 50% from certified manufacturers with improved labor conditions? Bestseller has published an overview of sourcing countries (Denmark, Italy, Turkey, China, India & Bangladesh), but does not provide a significant list of direct suppliers (see link, page 15). Source
7. Does this initiative require clear minimum performance levels for member brands? Score-unknown   Source
8. Is at least 25% of the total production volume at direct suppliers verified under monitoring concerning good labour conditions? Bestseller is a member of Ethical Trading Initiative (ETI). Source
9. Is at least 50% of the total production volume at direct suppliers verified under monitoring concerning good labour conditions? ETI is acknowledged as a Multi-Stakeholder-Initiative (MSI). Source
10. Is at least 75% of the total production volume at direct suppliers verified under monitoring concerning good labour conditions? Bestseller does not report whether policy measures at its supplying production facilities are implemented to achieve improved labour practices with respect to product and / or production process quality. Source
11. Is at least 95% of the total production volume at direct suppliers verified under monitoring concerning good labour conditions? In 2015/16, approximately more than 90% of Bestseller's production volume was under monitoring on apparel manufacturer level. But, Bestseller's reporting on results is not detailed enough (see link, pages 17-23). Source
12. Does the brand (company) annually report on the results of its labor conditions policy for the leather, yarn and fabric production phases, including a reasonable overview of the number and region of workplaces covered by the policy in relation to the total production volume? For 2015/16 Bestseller reports, that 93% of its suppliers were compliant with its CoC. However, it remains unclear whether at least 25% of the production volume can be considered as compliant against the standards from eligible third parties or certification schemes (see link, page 18). Source
13. Does the brand (owner) publicly commit to a living wage benchmark with defined wages per production region or factory? See remark for labor conditions policy question 9. Source
14. Does the brand (owner) set a target to establish the payment of living wages at its apparel manufacturers, and is the brand on track to achieve this target? Bestseller communicates to promote the payment of 'fair living wages'. However, concrete results of realized living wage payments are not specified yet (see link, pages 33-35 & 93). Source
15. Has the brand (owner) realised payment of living wages for at least 10% of its production volume? Bestseller does not report on clear results of its labour conditions policy for the fabric manufacturing phases from spinning to final fabric. Source
16. Does the brand (owner) adhere to buying practices that enable living wages and good labour conditions, such as long-term relations with factories, and concentrating production at limited number of factories? See remark for labor conditions policy question 12. Source