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How sustainable is Aveda ?

Aveda & sustainability


Aveda
Dont buy Click here for score rapport: 3 out of 26

Sustainability summary

Aveda has achieved the E-label, because only a little information is published about a policy on sustainability. It is hard to see the effort Aveda is making on sustainability. Therefore, more policy and transparency is needed.

Brand owner: Estée Lauder Inc.
Head office: New York, NY, United States
Sector: Cosmetics
Categories : 
Free Tags: Estée Lauder Inc.

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Aveda sustainability score report

Last edited: 14 July 2016 by Marloes
Last reviewed: 14 July 2016 by Mario

Questions about Climate Change/ Carbon Emissions

1 out of 4
1. Is there a policy for the brand to minimize, reduce or compensate carbon emissions? Aveda implements several measures to reduce greenhouse gas emissions, such as investing in clean and renewable energy sources (see link, page 35). Source
2. Has the brand (company) disclosed the annual absolute carbon footprint of its 'own operations' (Scope 1 & 2) and has the brand already reduced or compensated 10% of these emissions in the last 5 years? Aveda does not publish a complete climate footprint. But, brand owner Estée Lauder Companies (ELC) reduced its climate footprint (Scope 1 & 2) from 96,510 metric tons of CO2e in 2011 to 96,362 metric tons of CO2e in 2015, which represents a reduction of only 0,15% (see link, page 11). Source
3. Has the brand (company) set a target to reduce its absolute ‘own operations’ carbon emissions by at least 20% within the next 5 years? Aveda reports to have the vision to be net-zero on carbon and potentially positive in 2020, but does not communicate information on total target reductions for its greenhouse gas emissions of own operations (see link, page 34). Source
4. Is at least 25% of the electricity used by the brand (company) generated from renewable resources, such as wind or solar energy? Aveda claims using renewable energy to 100% (wind energy). However, it thereby refers to its US-operations only. For its operations in other global regions renewable energy use for electricity is not clearly specified. Source

Questions about Environmental Policy

1 out of 18
1. Does the brand have a policy to phase out all possible harmful substances? Aveda does not inform on a general policy to phase out all possible harmful substances. Source
2. Does the brand refrain from using the high hazard (red coded) chemicals as listed in the Skin Deep database of the Environmental Working Group, and if still used, does the brand give scientific account for the safe use of it? Aveda gives no clear clarification about the use of possible harmful substances as indicated in the SkinDeep database. Source
3. Does the brand strictly apply the precautionary principle (=banning) for all possible harmful substances such as parabens, also when the scientific evidence for possible harm is limited, unclear or debated? Aveda only states it has a preference for green ingredients, defined as being plant or mineral (non-petroleum) derived, certified organic, and/or sourced from sustainable or renewable plant-based origins without harm to ecosystems (see link, page 13). Source
4. Does the brand refrain from using any microplastics for all of its products? Aveda does not specify whether the use of microplastic is completely banned from all products. Source
5. Does the cosmetics brand completely refrain from animal testing including tests in the supply chain? Aveda states to refrain from animal testing, except when it is required by law. Source
6. Does the cosmetics brand refrain from using animal derived ingredients? Aveda communicates that a small number of products may contain beeswax, honey, or whey-based protein. Source
7. Does the brand have a policy to replace petroleum-based ingredients with renewable, biodegradable ingredients? See remark at Ecology Question 3. By 2016, Aveda aimed an average of 97% naturally derived ingredients for new retail product launches. But, there is no clear indication of current performance level. It is therefore not clear how substantial this policy really is (see link, page 13-16). Source
8. Has the brand already achieved an overall ratio of 50% renewable, biodegradable ingredients? See remark for environmental policy question 3 & 7. Source
9. Are all the cosmetics of the brand free of organic-synthetic dyes, synthetic fragrances, ethoxylated raw materials, synthetic UV filters, synthetic preservatives, silicones, paraffin and other petroleum derived products? See remark for environmental policy question 3 & 7. Source
10. Are all cosmetics free of genetically modified materials, nanomaterials and radiated materials? Aveda does not specify whether all cosmetics are free of genetically modified materials, nanomaterials and radiated materials. Source
11. Are at least 50% of the brand products certified ‘natural’? See remark at Ecology Question 3 & 7. But, current status of natural certified Aveda products is not specified. Source
12. Does the brand use organic or otherwise environmentally certified renewable ingredients for at least 50% of its total use of ingredients? See remark at Ecology Question 3 & 7. Also, Aveda reports that 94% of essential oils and 92% of herbal ingredients by weight were organic certified in 2013. But, Aveda does not report the percentage of all used ingredients certified as organic (see link, starting on page 6). Source
13. Are at least 90% of the brand products certified ‘organic’? See remark for environmental policy question 12. Source
14. Does the brand inform users through all products about environmentally responsible use, such as dosage, water use and packaging disposal? Aveda has a consumer awareness guide to better understand the cosmetic labels Aveda uses on their products. But, environmentally responsible use information are seemingly not provided. Source
15. Does the brand (company) publish a water footprint and is there a concrete policy to minimize, reduce or compensate this footprint? Aveda implements several measures to reduce its water usage and discharge. In 2014, Aveda used about 75,034 m3. Thereby, about 11,000 m3 of total water was used in its products (see link, page 33-38). Source
16. Does the brand (company) publish its annual material use footprint, or alternatively material footprints for each sold product, and does the brand have an effective policy in place to reduce the overall environmental impact of material use? Aveda implements several measures to improve its annual material footprint, but does not publish its annual material footprint, or alternatively material footprints for each sold product. Source
17. Does the brand (company) have clear objectives to minimize waste, by reducing, re-using and recycling, and does the brand annually report the results? Aveda implements several measures to minimize waste. But, aggregate results regarding its annual waste materials footprint are not specified (see link, page 39-40). Source
18. Does the brand have clear objectives to minimize the environmental impact of packaging, by reducing, re-using and recycling, and does the brand annually report on these results? Aveda implements several measures to minimize the impact of its packaging. But, aggregate results regarding its annual packaging materials footprint are not clearly specified (see link, page 63-66). Source

Questions about Labour Conditions/ Fair Trade

1 out of 4
1. Does the brand (company) purchase tropical ingredients such as palm oil, cocoa butter, coconut oil, carnauba wax from sources (e.g. plantations) that are certified to e.g. have no child labor and no forced labour, and provide a better living standard for the farmers and workers who produce these tropical materials? Aveda reports that its palm oil and palm oil derivates supply is RSPO certified. However, for other tropical ingredients social certification is not mentioned (see link, page 6 & 23). Source
2. Does the brand (company) purchase at least 50% of its tropical ingredients such as palm oil, cocoa butter, coconut oil, carnauba wax from sources (e.g. plantations) that are certified to e.g. have no child labor and no forced labour, and provide a better living standard for the farmers and workers who produce the tropical ingredients? See remark for labor conditions policy question 1. Source
3. Does the brand (company) purchase mined raw materials such as mica and gold from sources (e.g. mines) that are certified to e.g. have no child labor and no forced labour, and provide a better living standard for the farmers and workers who produce the raw materials, and/or is the brand equally involved in significant initiatives to achieve this? Aveda does not mention the topic of social risk or certification for its mined ingredients from low wage countries. Source
4. Does the brand (company) purchase at least 50% of its mined raw materials such as mica and gold from sources (e.g. mines) that are certified to e.g. have no child labor and no forced labour, and provide a better living standard for the workers who produce the raw materials, and/or is the brand equally involved in significant initiatives to achieve this? See remark for labor conditions policy question 3. Source