Rank a Brand

How sustainable is your favorite brand?

For Brands

What we do

Rank a Brand is an independent brand comparison website by and for consumers. We assess and rank consumer brands in several sectors on sustainability, social responsibility and transparency, and use these rankings to inform and advise consumers, general public and media. Rank a Brand encourages both consumers and brands to act responsibly, sustainably and fair, directly as well as through publicity and social media. We encourage competition between brands on sustainability and social responsibility.

Our position is that brands should demonstrate to their consumers that they have actually implemented sustainable and socially responsible policies. The brand has the responsibility to prove so and to be transparent about it. Therefore, we only use publicly available information. So it is crucial for brands to make all relevant information accessible on their website or in a public CSR report or sustainability report. See what we do and how we work.

Ranking request

In order to remain independent and objective we do not accept funding from brand owners. If your brand is not yet ranked, you can send a request to contact@rankabrand.com. We will then put your brand online as ‘not yet ranked’. Consumers can then donate to get the brand assessed. Once sufficient funding is received we will start the ranking process, which will take about 2 to 3 months.We also do rankings on our own initiative, or on request of NGOs, sector organizations or other interested parties, other than brand owners.

We also do rankings on our own initiative, or on request of NGOs, sector organizations or other interested parties, other than brand owners.

Before making our rankings public we will send the preliminary results to the brand for verification.

Ranking reports

Once the ranking of a brand is final it will be published on our website and app. For each brand scrolling downwards on our website you can see the criteria that we applied, whether the brand meets these criteria and what we have based this upon. In this way our rankings are fully transparent.

For brands that we have ranked we offer reports with additional information and suggestions how to improve your ranking, based on our criteria, the assessment of your brand, and best practices. If you want more information on this, or if you have any other questions, please contact us via contact@rankabrand.com.