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How sustainable is Red Bull ?

Red Bull & sustainability


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Dont buy Click here for score rapport: 1 out of 24

Sustainability summary

Red Bull has achieved the E-label, because only a little information is published about a policy on sustainability. It is hard to see the effort Red Bull is making on sustainability. Therefore, more policy and transparency is needed.

Brand owner: Red Bull GmbH
Head office: Fuschl am See, Austria
Sector: Soda
Categories : Soda
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Red Bull sustainability score report

Last edited: 21 December 2016 by Ilka
Last reviewed: 21 December 2016 by Mario

Questions about Climate Change/ Carbon Emissions

1 out of 6
1. Is there a policy for the brand (company) to minimize, reduce or compensate carbon emissions? Red Bull implements several measures to reduce its climate emissions, such as 'Wall-to-Wall' production, reducing the weight of cans, using more efficient cooling systems, renewable energy and recycled materials. Source
2. Has the brand (company) already reduced or compensated the carbon footprint of its own operations by at least 10% in the last 5 years? Red Bull does not publish its climate footprint, so it is not possible to evaluate the outcome of Red Bull's greenhouse gas reduction efforts as described at question 1. Source
3. Is at least 10% of the brand (company) consumption of energy derived from renewable sources? Red Bulls mentions that 80% of its energy used in manufacturing processes come from renewable sources. However, the source(s) of this energy is (are) not given. Source
4. Is at least 25% of the brand (company) consumption of energy derived from renewable sources? See remark for carbon emissions policy question 3. Source
5. Has the brand (company) set a target to reduce its absolute ‘own operations’ carbon emissions by at least 20% within the next 5 years? Red Bull does not communicate an overall target to reduce its absolute own operations climate footprint. Source
6. Does the brand (company) have a policy and reports on tangible results to reduce / compensate carbon emissions generated from the production chain (Scope 3)? Red Bull does not communicate a policy to reduce the climate emissions in the supply chain that is beyond own operations. Source

Questions about Environmental Policy

0 out of 12
1. Does the brand have the objective to only source sustainable sugarbeet/sugarcane or maize (for fructose syrup) for all its sugar containing products by 2020 at the latest, and does the brand already purchase sugar from environmentally certified sources? Red Bull does not communicate whether its raw materials come from environmentally certified sources. Source
2. Does the brand use environmentally certified sugar for its products for at least 50% of its volume? See remark for environmental policy question 1. Source
3. Does the brand use environmentally certified raw materials (such as fruit, coffee or tea) for its products? See remark for environmental policy question 1. Source
4. Does the brand use environmentally certified raw materials (including sugar) for its products only? See remark for environmental policy question 1. Source
5. Does the brand (company) publish the water footprint of its 'own operations'? Red Bull does not publish the water footprint of own operations. Source
6. Has the brand (company) reduced its water use per litre of produced beverage by 10% in the past 5 years? See remark for environmental policy question 5. Source
7. Has the brand achieved an average level of water use below 2,5 litres per litre of soda produced? See remark for environmental policy question 5. Source
8. Does the brand have clear objectives to minimize the environmental impact of packaging, by reducing, re-using and recycling, and does the brand annually report on these results? Although Red Bull has reduced the weight of its cans by 60%, and only produces 100% recyclable cans, it does not communicate annual targets and overall results realized to reduce environmental impact of its packaging materials. Source
9. Does the brand uses at least 10% of recycled plastics in its newly produced plastic bottles? Red Bull does not mention anything about the recycling rate of their newly produced cans. Source
10. Does the brand use at least 50% of recycled plastics in its newly produced plastic bottles? See remark for environmental policy question 9. Source
11. Does the brand only use recycled plastics in its newly produced plastic bottles? See remark for environmental policy question 9. Source
12. Does the brand (company) have clear objectives to minimize waste, by reducing, re-using and recycling, and does the brand annually report the results? Red Bull states to implement several measures to reduce its waste material footprint, such as the can recycling initiative. However, concrete aggregate results regarding its waste materials footprint are not made public. Source

Questions about Labour Conditions/ Fair Trade

0 out of 6
1. Does the brand (company) have a policy to provide for fair labor conditions that applies to ALL own employees and those of its suppliers (including bottling companies) in low wage countries, which includes the following standards: No forced or slave labor, no child labor, no discrimination of any kind and a safe and hygienic workplace? Red Bull does not openly communicate a labor policy, if indeed the brand has one. Sustainability information should be easily accessible to enable consumers to make more responsible choices. Source
2. Does the brand (company) have a policy to provide for fair labor conditions in low wage countries: 1) a formal employment relationship; 2) a maximum working week of 60 hours including paid overtime; 3) a living wage; and 4) to form and join labor unions and bargain collectively; and in those situations where these rights are restricted under law, to develop parallel means? See remark for labor conditions policy question 1. Source
3. Does the brand (company) purchase sugar from sources (plantations) that are certified to e.g. have no child labor and no forced labor, and provide a better living standard for the farmers and workers who produce the sugar? See remark for labor conditions policy question 1. Source
4. Does the brand (company) purchase other ingredients (such as fruit, coffee beans, tea) from sources (plantations) that are certified to e.g. have no child labor and no forced labor, and provide a better living standard for the farmers and workers who produce these additional ingredients? See remark for labor conditions policy question 1. Source
5. Are all purchased ingredients (including sugar) certified to e.g. have no child labor and no forced labor, and provide a better living standard for the farmers and workers who produce these additional ingredients? See remark for labor conditions policy question 1. Source
6. Does the brand (company) maintain a published list of suppliers (sugar and fruit) and factories (including bottling companies), that have collectively contributed to more than 90% of the purchase volume? Red Bull does not provide a significant list of direct suppliers. Source