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How sustainable is Mud Jeans ?

Mud Jeans & sustainability


Mud Jeans
Well on the way Click here for score rapport: 19 out of 32

Sustainability summary

Mud Jeans has achieved the B-label. According to us, Mud Jeans is one of the more sustainable Jeans brands. Mud Jeans implements several measures to reduce its climate impact, and has published its climate footprint. In addition, environmentally preferable raw materials, namely recycled, organic and BCI cotton, are used for almost its entire collection (98%). Also, Mud Jeans promotes the concept of a circular economy and offers its customers to lease its garments. Furthermore, Mud Jeans is a member of the Fair Wear Foundation and is actively involved in improving the conditions of the workers in the factory.

Brand owner: Mud Jeans International BV
Head office: Rhenen, The Netherlands
Sector: Denim & jeans
Categories : Male, Female
Free Tags: Shirts, Jeans, Dress

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Mud Jeans sustainability score report

Last edited: 6 April 2017 by Mario
Last reviewed: 6 April 2017 by Mario

Questions about Climate Change/ Carbon Emissions

3 out of 6
1. Is there a policy for the brand to minimize, reduce or compensate carbon emissions? Mud Jeans implements measures to reduce the climate footprint of its collection, such as analysing its production process from cotton to jeans and compensation of its emitted emissions. Source
2. Has the brand (company) disclosed the annual absolute carbon footprint of its 'own operations' (Scope 1 & 2) and has the brand already reduced or compensated 10% of these emissions in the last 5 years? Mud Jeans reports its own operations climate footprint, which was at 5.306 tonnes Co2e, effective by October 2015 (see link previous question, page 7). Mud Jeans is carbon neutral certified by 'BLUEdot Register'. It compensated the emissions for all products and operations in 2016, effective by March 2016. Source
3. Is at least 50% of the electricity used by the brand (company) generated from renewable resources, such as wind or solar energy? Mud Jeans does not communicate its renewable energy policy. Source
4. Is all the electricity used by the brand (company) generated from renewable resources, such as wind or solar energy? See remark for carbon emissions policy question 3. Source
5. Has the brand (company) set a target to reduce the carbon footprint of its 'own operations' by at least 20% within the next 5 years? Mud Jeans does not communicate concrete information on target reductions for its own operations greenhouse gas emissions. Source
6. Does the brand (company) also have a policy to reduce/compensate carbon emissions generated from the product supply chain that is beyond own operations? Mud Jeans implements several measures to reduce greenhouse gas emissions in the production chain that is beyond own operations. Also Mud Jeans has assessed its product specific climate footprints, and has published respective results (see link, page 4-6). Source

Questions about Environmental Policy

9 out of 12
1. Does the brand (company) use environmentally 'preferred' raw materials for more than 5% of its volume? Virtually Mud Jeans' entire collection was made from environmentally preferred cotton (e.g. BCI) or recycled denim in 2015. Only a small fraction (2%) of raw materials processed are materials such as Viscose or Spandex. Source
2. Does the brand (company) use environmentally 'preferred' raw materials for more than 10% of its volume? See remark for environmental policy question 1. Source
3. Does the brand (company) use environmentally 'preferred' raw materials for more than 25% of its volume? See remark for environmental policy question 1. Source
4. Does the brand (company) use environmentally 'preferred' raw materials for more than 50% of its volume? See remark for environmental policy question 1. Source
5. Does the brand (company) use environmentally 'preferred' raw materials for more than 75% of its volume? See remark for environmental policy question 1. Source
6. Does the brand (company) use environmentally 'preferred' raw materials for more than 90% of its volume? See remark for environmental policy question 1. Source
7. Is there a policy for the brand (company) to eliminate all hazardous chemicals from the whole lifecycle to make the jeans and other apparel? Mud Jeans' collection is partly GOTS-certified, which means that high standards are maintained for suitable chemical use and water policies during production. Also, Mud Jeans has a policy to reduce the use of water in production and its jeans are only treated with 'Jeanologia' laser technique machines instead of harmful chemicals. Source
8. Has the brand (company) eliminated at least one suspect chemical group, such as Phthalates or Per fluorinated chemicals from its entire garment production? Mud Jeans mentions that its fabrics manufacturing is partly GOTS certified, which means that the use of the relevant chemical groups is prohibited, but it is not clear if these chemicals are used in the remaining part of the production. Source
9. Has the brand (company) eliminated at least three suspect chemical groups, such as Phthalates or Per fluorinated chemicals from its entire garment production? See remark for environmental policy question 8. Source
10. Does the brand (company) have clear objectives to minimize the environmental impact of its shipping packaging and carrier bags, by reducing, re-using, recycling and responsible sourcing of packaging materials, and does the brand annually report on these results? Mud Jeans implements several measures to reduce the environmental impact of its consumer packaging, such as using 'Repack' for its home delivery packaging. However, no overall, annual consumer packaging material footprint is published. Source
11. Does the brand (company) have clear objectives to minimize waste, by reducing, re-using and recycling, and does the brand annually report the results? Mud Jeans promotes the circular economy concept. Therefore Mud Jeans re-uses all textile waste materials, and collected jeans from its customers, to recycle and reuse them for the production of new garments. Source
12. Does the brand (company) encourage the return or re-use of garments? Mud Jeans offers its customers the option to sent them back and free repair. Furthermore, Mud Jeans promotes the concept of leasing its garments. Source

Questions about Labour Conditions/ Fair Trade

7 out of 14
1. Does the brand (company) have a supplier Code of Conduct (CoC) which includes the following standards: No forced or slave labor, no child labor, no discrimination of any kind and a safe and hygienic workplace? Mud Jeans is a member of the Fair Wear Foundation (FWF). For Labour Standards FWF, see link for questions 2&3 below. In the Labour Standards all these standards are mentioned (standards 1,2,3,7). Source
2. Does this CoC include at least two of the following workers rights: 1. to have a formally registered employment relationship 2. to have a maximum working week of 48 hours with voluntary and paid overtime of 12 hours maximum 3. to have a sufficient living wage? In FWF Labour Standards: 1. Yes, legally-binding employment relationships; 2. Yes, maximum workweek of 48 hours, overtime (max 12 hours) is voluntary; 3. Yes, commitment to implement payment of living wages (see link standards 5,6,8). Source
3. Does this Code of Conduct include the right for workers to form and join trade unions and bargain collectively; and in those situations where these rights are restricted under law, the right to facilitate parallel means of independent and free association and bargaining? In FWF Labour Standards: This right is mentioned, with reference to parallel means for the situation of law restrictions. Source
4. Does the brand (company) have a clear and effective health and safety policy for the workers in the finishing process of jeans, at least covering the ban on sandblasting? Mud Jeans has publicly issued that sandblasting is banned from the brand's supply chains. Source
5. Does the brand (company) have a published list of direct suppliers, that have collectively contributed to more than 90% of the purchase volume? Mud Jeans has published a list of all active apparel and fabric manufacturers. Source
6. Is the brand (company) a member of a collective initiative that aims to improve labor conditions, or does the brand (company) purchase its supplies from accredited apparel manufacturers with improved labor conditions? Mud Jeans is a member of Fair Wear Foundation (FWF). Source
7. Do independent civil society organizations like NGO's and labor unions have a decisive voice in this collective initiative or in these certification schemes? Mud Jeans is a member of FWF, which means that Labour Unions and/or business-independent NGO’s have a formal and co-decisive voice within the initiative and are co-responsible for the integrity and credibility of the initiative. Source
8. Is there a policy for the brand (company) for capacity building at the apparel manufacturers for improved labour practices? Mud Jeans does not report whether measures at its supplying production facilities are implemented to achieve improved labour practices with respect to product and / or production process quality. Source
9. Does the brand (company) annually report on the results of its labor conditions policy? Is at least 90% of the brands production volume from apparel manufacturers monitored for labour conditions? Although Mud Jeans gives detailed reporting on the auditing and labour conditions at its apparel manufacturer in Tunisia, it is unclear what percentage of the production volume, on apparel manufacturer level, this represents. Source
10. Is at least 25% of the production volume from apparel manufacturers approved as socially compliant by independent third parties, such as FWF, GOTS or SA8000? See remark on labour conditions policy question 9. However, Mud Jeans states that a part of its collection its GOTS certified, but is not clear about the proportion. Source
11. Is at least 50% of the production volume from apparel manufacturers approved as socially compliant by independent third parties, such as FWF, GOTS or SA8000? See remark on labour conditions policy question 10. Source
12. Does the brand (company) implement a policy to establish the payment of living wages at its apparel manufacturers? Are at least first living wage payments realised? Mud Jeans aims to work towards a situation where it can guarantee above average living wage payments for the workers in the factories. However, results concerning realized living wage payments are not reported yet. Source
13. Does the brand (company) annually report on the results of its labor conditions policy for the leather, yarn and fabric production phases, including a reasonable overview of the number and region of workplaces covered by the policy in relation to the total production volume? Mud Jeans does not provide comprehensive concrete information and results of its labour conditions policy for the fabric manufacturing phases. Source
14. Are at least 50% of the brand's leather, yarn and fabric production phases approved as socially compliant by independent third parties, such as FLO-Cert, GOTS or SA8000? Mud Jeans mentions to use fabrics which were manufactured according to GOTS standards. However, Mud Jeans is unclear if at least 50% of the entire fabric manufacturing meet the standards of for instance GOTS. Source