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How sustainable is Nudie Jeans ?

Nudie Jeans & sustainability


Nudie Jeans
Well on the way Click here for score rapport: 18 out of 32

Sustainability summary

Nudie Jeans has achieved the B-label. According to us, Nudie Jeans is one of the two most sustainable Jeans brands and we therefore recommend buying this brand. Nudie Jeans scores most of all for ecology and labor conditions, because of the use of organic materials and, amongst other things, the membership of the Fair Wear Foundation (FWF). The brand could gain even more points for publishing their carbon footprint.

Brand owner: Nudie Jeans Co.
Head office: Göteborg, Sweden
Sector: Denim & jeans
Categories : Male, Female
Free Tags: Shirts, Pullover, Jackets, Jeans

What's your sustainability news about Nudie Jeans?

Nudie Jeans sustainability score report

Last edited: 6 April 2017 by Wieke
Last reviewed: 6 April 2017 by Mario

Questions about Climate Change/ Carbon Emissions

1 out of 6
1. Is there a policy for the brand to minimize, reduce or compensate carbon emissions? Nudie Jeans implements several measures to reduce greenhouse gas emissions, for instance with respect to store lighting (LED) (see link, page 8). Source
2. Has the brand (company) disclosed the annual absolute carbon footprint of its 'own operations' (Scope 1 & 2) and has the brand already reduced or compensated 10% of these emissions in the last 5 years? Nudie Jeans does not publish the annual climate footprint of last years. It is therefore not clear if the implemented measures actually helped to reduce the total annual greenhouse gas emissions. Source
3. Is at least 50% of the electricity used by the brand (company) generated from renewable resources, such as wind or solar energy? Nudie Jeans does not clearly communicate its renewable energy policy. Source
4. Is all the electricity used by the brand (company) generated from renewable resources, such as wind or solar energy? See remark for carbon emissions policy question 3. Source
5. Has the brand (company) set a target to reduce the carbon footprint of its 'own operations' by at least 20% within the next 5 years? Nudie Jeans does not communicate concrete information on target reductions for its greenhouse gas emissions of own operations. Source
6. Does the brand (company) also have a policy to reduce/compensate carbon emissions generated from the product supply chain that is beyond own operations? Nudie Jeans does not communicate any information on a policy to reduce or compensate climate emissions generated from the supply/production chain. Source

Questions about Environmental Policy

6 out of 12
1. Does the brand (company) use environmentally 'preferred' raw materials for more than 5% of its volume? In 2015, 76% of Nudie Jeans' entire collection was made of more sustainable raw materials, such as recycled and organic cotton, or Tencel. But, also organic wool, and leather from organically-reared animals is included in the calculation. Therefore only a share higher than '50%' can be considered realized (see link, page 9-11). Source
2. Does the brand (company) use environmentally 'preferred' raw materials for more than 10% of its volume? See remark for environmental policy question 1. Source
3. Does the brand (company) use environmentally 'preferred' raw materials for more than 25% of its volume? See remark for environmental policy question 1. Source
4. Does the brand (company) use environmentally 'preferred' raw materials for more than 50% of its volume? See remark for environmental policy question 1. Source
5. Does the brand (company) use environmentally 'preferred' raw materials for more than 75% of its volume? See remark for environmental policy question 1. Source
6. Does the brand (company) use environmentally 'preferred' raw materials for more than 90% of its volume? See remark for environmental policy question 1. Source
7. Is there a policy for the brand (company) to eliminate all hazardous chemicals from the whole lifecycle to make the jeans and other apparel? The production of Nudie Jeans' clothing is GOTS certified, which means that high standards are maintained for suitable chemical use and water policies during production. This certification is applicable to a part of its collection (see link, page 10). Source
8. Has the brand (company) eliminated at least one suspect chemical group, such as Phthalates or Per fluorinated chemicals from its entire garment production? Nudie Jeans communicates in its RSL it has banned APEOs, but does not report whether at least one suspect chemical group, such as Phthalates or APEOs can be actually considered as fully eliminated from its entire production chain. Source
9. Has the brand (company) eliminated at least three suspect chemical groups, such as Phthalates or Per fluorinated chemicals from its entire garment production? See remark for environmental policy question 8. Source
10. Does the brand (company) have clear objectives to minimize the environmental impact of its shipping packaging and carrier bags, by reducing, re-using, recycling and responsible sourcing of packaging materials, and does the brand annually report on these results? Nudie Jeans minimises the impact of its shipping packaging and by sourcing responsible materials, including recycled, FSC-certified carrier bags and recycled plastic shipping bags. However, Nudie Jeans does not report on the annual results of its consumer packaging policy (see link, page 12). Source
11. Does the brand (company) have clear objectives to minimize waste, by reducing, re-using and recycling, and does the brand annually report the results? Nudie Jeans does not report on the annual results of its waste reduction policy. Source
12. Does the brand (company) encourage the return or re-use of garments? Nudie Jeans offers its customers the opportunity to make use of its repair service and to reuse its garments, plus reports annual results realized (see link, pages 6-8). Source

Questions about Labour Conditions/ Fair Trade

11 out of 14
1. Does the brand (company) have a supplier Code of Conduct (CoC) which includes the following standards: No forced or slave labor, no child labor, no discrimination of any kind and a safe and hygienic workplace? All standards are mentioned in Nudie Jeans Code of Conduct (see link, page 4-5). Source
2. Does this CoC include at least two of the following workers rights: 1. to have a formally registered employment relationship 2. to have a maximum working week of 48 hours with voluntary and paid overtime of 12 hours maximum 3. to have a sufficient living wage? 1. Yes, see "Contract". 2. Yes, see "Working Hours". 3. Yes, see "Living Wage" (see link, page 4). Source
3. Does this Code of Conduct include the right for workers to form and join trade unions and bargain collectively; and in those situations where these rights are restricted under law, the right to facilitate parallel means of independent and free association and bargaining? This right is mentioned, with reference to parallel means for the situation of law restrictions (see link, page 4). Source
4. Does the brand (company) have a clear and effective health and safety policy for the workers in the finishing process of jeans, at least covering the ban on sandblasting? Nudie Jeans openly communicates about the decision on banning sandblasting (see link, page 5). Source
5. Does the brand (company) have a published list of direct suppliers, that have collectively contributed to more than 90% of the purchase volume? Nudie Jeans has provided a list of direct suppliers on its website. This list covers all active suppliers and gives information about subcontractors when these are used. Source
6. Is the brand (company) a member of a collective initiative that aims to improve labor conditions, or does the brand (company) purchase its supplies from accredited apparel manufacturers with improved labor conditions? Nudie Jeans is a member of Fair Wear Foundation (FWF). Source
7. Do independent civil society organizations like NGO's and labor unions have a decisive voice in this collective initiative or in these certification schemes? Nudie is a member of FWF, which means that Labour Unions and/or business-independent NGO’s have a formal and co-decisive voice within the initiative and are co-responsible for the integrity and credibility of the initiative. Source
8. Is there a policy for the brand (company) for capacity building at the apparel manufacturers for improved labour practices? Nudie Jeans aims to ease pressure on factories and in doing so, for instance, blocks fabric and blocks orders to facilitate good planning. However, concrete outcomes of improved labour conditions due to improved labour practices aren't reported yet (see link, page 8). Source
9. Does the brand (company) annually report on the results of its labor conditions policy? Is at least 90% of the brands production volume from apparel manufacturers monitored for labour conditions? Nudie Jeans has a publicly available audit report on the FWF website which indicates, that 98% of its own production is under monitoring (see link at previous question, page 3). Also, Nudie Jeans publishes brief audit reports for a significant share of its direct and indirect suppliers on its own website. Source
10. Is at least 25% of the production volume from apparel manufacturers approved as socially compliant by independent third parties, such as FWF, GOTS or SA8000? Nudie Jeans' labour conditions policy is rated with the 'Leader' status by FWF. According to FWF 80% of Nudie Jeans production takes place in low-risk countries (Italy and Portugal) where FWF's Low Risk policy has been implemented. Also, a smaller share is produced in Sweden, which can be considered as a low risk country too (see link, page 3-4). Source
11. Is at least 50% of the production volume from apparel manufacturers approved as socially compliant by independent third parties, such as FWF, GOTS or SA8000? See remark for labor conditions policy question 10. Source
12. Does the brand (company) implement a policy to establish the payment of living wages at its apparel manufacturers? Are at least first living wage payments realised? According to FWF Nudie Jeans implements respective measures for every supplier, and selected at the end of 2015 a shirt supplier in India to pay their share of living wages (see link, page 11). Source
13. Does the brand (company) annually report on the results of its labor conditions policy for the leather, yarn and fabric production phases, including a reasonable overview of the number and region of workplaces covered by the policy in relation to the total production volume? Nudie Jeans does not publicly report clear results of its implemented measures to improve labor conditions at its fabric manufacturers. Source
14. Are at least 50% of the brand's leather, yarn and fabric production phases approved as socially compliant by independent third parties, such as FLO-Cert, GOTS or SA8000? Nudie Jeans mentions to use fabrics which were manufactured according to GOTS. However, Nudie Jeans is unclear if at least 50% of the entire fabric manufacturing meet the standards of for instance GOTS (see link, page 10). Source