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How sustainable is Nudie Jeans ?

Nudie Jeans & sustainability


Nudie Jeans
Well on the way Click here for score rapport: 22 out of 32

Sustainability summary

Nudie Jeans has achieved the B-label. According to us, Nudie Jeans is the most sustainable Jeans brands we ranked and we therefore recommend buying this brand. Nudie Jeans scores high on ecology and labor conditions, because of the use of organic materials and, amongst other things, the membership of the Fair Wear Foundation (FWF). The brand could gain even more points for publishing their carbon footprint.

Brand owner: Nudie Jeans Co.
Head office: Göteborg, Sweden
Sector: Denim & jeans
Categories : Male, Female
Free Tags: Shirts, Pullover, Jackets, Jeans

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What's your sustainability news about Nudie Jeans?

Nudie Jeans sustainability score report

Last edited: 16 May 2019 by Maarten
Last reviewed: 16 May 2019 by Maarten

Questions about Climate Change/ Carbon Emissions

2 out of 6
1. Is there a policy for the brand to minimize, reduce or compensate carbon emissions? Nudie Jeans implements several measures to reduce greenhouse gas emissions, for example by off-setting carbon through reforestation projects (see link, page 34). Source
2. Has the brand (company) disclosed the annual absolute carbon footprint of its 'own operations' (Scope 1 & 2) and has the brand already reduced or compensated 10% of these emissions in the last 5 years? Nudie Jeans publishes the annual carbon footprint of its transport but not of all the operations. It is therefore not clear if the implemented measures actually helped to reduce the total annual greenhouse gas emissions (see link, page 33 & 34). Source
3. Is at least 50% of the electricity used by the brand (company) generated from renewable resources, such as wind or solar energy? Nudie Jeans has implemented the standard Svensk Miljöbas which is a Swedish national environmental standard, but does not clearly communicate the results obtained through this process. Sustainability information should be easily accessible for consumers to make responsible choices (see link page 49). Source
4. Is all the electricity used by the brand (company) generated from renewable resources, such as wind or solar energy? See remark for climate protection policy question 3. Source
5. Has the brand (company) set a target to reduce the carbon footprint of its 'own operations' by at least 20% within the next 5 years? Nudie Jeans aims to become carbon neutral for its own operations by the beginning of 2020 (see link, page 52). Source
6. Does the brand (company) also have a policy to reduce/compensate carbon emissions generated from the product supply chain that is beyond own operations? Nudie Jeans aims to be climate neutral throughout their value chain by 2025 and implements several measures to reduce climate emissions beyond own operations, such as prioritizing collaboration with suppliers using renewable energy. However, Nudie Jeans does not publish clear results, which include emission reductions achieved (see link, pp. 32, 34 & 52). Source

Questions about Environmental Policy

8 out of 12
1. Does the brand (company) use environmentally 'preferred' raw materials for more than 5% of its volume? In 2018, 95% of Nudie Jeans' total material use consisted of organic cotton. Other environmentally preferred raw materials included recycled wool and recycled polyester (0.8%). Thus a share higher than 95% can be considered certain (see link, page 16-20). Source
2. Does the brand (company) use environmentally 'preferred' raw materials for more than 10% of its volume? See remark for environmental policy question 1. Source
3. Does the brand (company) use environmentally 'preferred' raw materials for more than 25% of its volume? See remark for environmental policy question 1. Source
4. Does the brand (company) use environmentally 'preferred' raw materials for more than 50% of its volume? See remark for environmental policy question 1. Source
5. Does the brand (company) use environmentally 'preferred' raw materials for more than 75% of its volume? See remark for environmental policy question 1. Source
6. Does the brand (company) use environmentally 'preferred' raw materials for more than 90% of its volume? See remark for environmental policy question 1. Source
7. Is there a policy for the brand (company) to eliminate all hazardous chemicals from the whole lifecycle to make the jeans and other apparel? The production of Nudie Jeans' clothing is GOTS certified, which means that high standards are maintained for suitable chemical use and water policies during production. This certification is applicable to a part of its collection (see link, page 20). Source
8. Has the brand (company) eliminated at least one suspect chemical group, such as Phthalates or Per fluorinated chemicals from its entire garment production? Nudie Jeans publishes its RSL and MRSL (see present link), but does not clearly report whether at least one suspect chemical group, such as Phthalates or APEOs, can be actually considered as fully eliminated from its entire production chain (see previous link, page 32). Source
9. Has the brand (company) eliminated at least three suspect chemical groups, such as Phthalates or Per fluorinated chemicals from its entire garment production? See remark for environmental policy question 8. Source
10. Does the brand (company) have clear objectives to minimize the environmental impact of its shipping packaging and carrier bags, by reducing, re-using, recycling and responsible sourcing of packaging materials, and does the brand annually report on these results? Nudie Jeans minimises the impact of its shipping packaging and by sourcing responsible materials, including recycled, FSC-certified carrier bags and recycled plastic shipping bags. However, Nudie Jeans does not report on the annual results of its consumer packaging policy (see link, page 40). Source
11. Does the brand (company) have clear objectives to minimize waste, by reducing, re-using and recycling, and does the brand annually report the results? Nudie Jeans implements several measures to reduce its waste material footprint through the implementation of the Svensk Miljobas standard. But, concrete aggregate results regarding its waste materials footprint are not made public (see link, page 49). Source
12. Does the brand (company) encourage the return or re-use of garments? Nudie Jeans offers its customers the opportunity to make use of its repair service and to reuse its garments, plus reports annual results realized (see link, pages 36-38). Source

Questions about Labour Conditions/ Fair Trade

12 out of 14
1. Does the brand (company) have a supplier Code of Conduct (CoC) which includes the following standards: No forced or slave labor, no child labor, no discrimination of any kind and a safe and hygienic workplace? All standards are mentioned in Nudie Jeans Code of Conduct (see link, page 4-5). Source
2. Does this CoC include at least two of the following workers rights: 1. to have a formally registered employment relationship 2. to have a maximum working week of 48 hours with voluntary and paid overtime of 12 hours maximum 3. to have a sufficient living wage? 1. Yes, see "Contract". 2. Yes, see "Working Hours". 3. Yes, see "Living Wage" (see link, page 4). Source
3. Does this Code of Conduct include the right for workers to form and join trade unions and bargain collectively; and in those situations where these rights are restricted under law, the right to facilitate parallel means of independent and free association and bargaining? This right is mentioned, with reference to parallel means for the situation of law restrictions (see link, page 4). Source
4. Does the brand (company) have a clear and effective health and safety policy for the workers in the finishing process of jeans, at least covering the ban on sandblasting? Nudie Jeans openly communicates about the decision on banning sandblasting (see link, page 5). Source
5. Does the brand (company) have a published list of direct suppliers, that have collectively contributed to more than 90% of the purchase volume? Nudie Jeans has provided a list of direct suppliers on its website. This list covers all active suppliers and gives information about subcontractors when these are used. Source
6. Is the brand (company) a member of a collective initiative that aims to improve labor conditions, or does the brand (company) purchase its supplies from accredited apparel manufacturers with improved labor conditions? Nudie Jeans is a member of Fair Wear Foundation (FWF; see link, page 23). Source
7. Do independent civil society organizations like NGO's and labor unions have a decisive voice in this collective initiative or in these certification schemes? Nudie Jeans is a member of FWF, which means that Labour Unions and/or business-independent NGO’s have a formal and co-decisive voice within the initiative and are co-responsible for the integrity and credibility of the initiative. Source
8. Is there a policy for the brand (company) for capacity building at the apparel manufacturers for improved labour practices? Nudie Jeans implements measures to improve labour practices at its direct suppliers, namely by increasing the wage of most workers in its largest Tunisian factory to above the living wage of 500 dinar (see link, p. 13) and by eliminating overtime for some of its Indian suppliers, thus limiting working hours to 48 hours a week (see previous link, p. 24). Source
9. Does the brand (company) annually report on the results of its labor conditions policy? Is at least 90% of the brands production volume from apparel manufacturers monitored for labour conditions? Nudie Jeans has a publicly available audit report on the FWF website, which indicates that 99% of its own production is under monitoring (see link at previous question, page 3). Source
10. Is at least 25% of the production volume from apparel manufacturers approved as socially compliant by independent third parties, such as FWF, GOTS or SA8000? Nudie Jeans' labour conditions policy is rated with the 'Leader' status by FWF. Also, according to FWF, 58% of Nudie Jeans' production takes place in low-risk countries (e.g., Italy, Portugal, Sweden) where wages are negotiated through a collective bargaining agreement (see link, page 3 & 14). Source
11. Is at least 50% of the production volume from apparel manufacturers approved as socially compliant by independent third parties, such as FWF, GOTS or SA8000? See remark for labor conditions policy question 10. Source
12. Does the brand (company) implement a policy to establish the payment of living wages at its apparel manufacturers? Are at least first living wage payments realised? Nudie Jeans's measures to achieve living wage payments at its apparel manufacturers are rated with the 'Advanced approach' status by the Fair Wear Foundation (see link, page 13). Source
13. Does the brand (company) annually report on the results of its labor conditions policy for the leather, yarn and fabric production phases, including a reasonable overview of the number and region of workplaces covered by the policy in relation to the total production volume? Nudie Jeans does not publicly report clear results of its implemented measures to improve labor conditions at its fabric manufacturers. Source
14. Are at least 50% of the brand's leather, yarn and fabric production phases approved as socially compliant by independent third parties, such as FLO-Cert, GOTS or SA8000? Nudie Jeans mentions to use fabrics which were manufactured according to GOTS. However, Nudie Jeans is unclear if at least 50% of the entire fabric manufacturing meet the standards of for instance GOTS (see link, page 20). Source