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How sustainable is Fjällräven ?

Fjällräven & sustainability


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First milestones, should be better Click here for score rapport: 10 out of 31

Sustainability summary

Brand owner: Fenix Outdoor AB
Head office: Örnsköldsvik, Sweden
Sector: Sport & outdoor clothing
Categories : Male, Female, Kids
Free Tags: Fenix Outdoor, Bags, Caps, Shirts, Pullover, Jackets, Dress

What's your sustainability news about Fjällräven?

Fjällräven sustainability score report

Last edited: 11 July 2015 by Mario
Last reviewed: 11 July 2015 by Mario

Questions about Climate Change/ Carbon Emissions

2 out of 6
1. Is there a policy for the brand to minimize, reduce or compensate carbon emissions? Fjällräven has a goal to reduce its CO2 emissions by 25% by the year 2020 and become carbon neutral at the latest in 2025. In addition, in 2008, the company launched its first series of climate compensated Kånken backpacks. Since 2010 the company has compensated for both Kajka and Kånken backpacks. All of Eco-Shell is climate compensated (see link). Source
2. Has the brand (company) disclosed the annual absolute carbon footprint of its 'own operations' (Scope 1 & 2) and has the brand already reduced or compensated 10% of these emissions in the last 5 years? Fenix Outdoor (brand owner) publicly reports that in 2014, it had a total climate footprint of 65604 metric tons of CO2eq/yr. This represents an increase of around 28,7% compared to 2013. Fenix Outdoor states to offset some of its CO2eq emissions, but isn't clear enough about the overall proportion realized (see link, page 9, 10 & 15). Source
3. Is at least 50% of the electricity used by the brand (company) generated from renewable resources, such as wind or solar energy? Fjällräven reports on the use of renewable energy for its own operations, but is neither clear about the proportion related to its total electricity consumption, nor about the sources of supply and its additionality. Source
4. Is all the electricity used by the brand (company) generated from renewable resources, such as wind or solar energy? See remark for carbon emissions policy question 3. Source
5. Has the brand (company) set a target to reduce its absolute ‘own operations’ carbon emissions by at least 20% within the next 5 years? Fjällräven has set a goal to reduce 25% of their carbon emissions by 2020 compared to 2013. However, this is still not sufficient to meet the 25% in five years requirement. Source
6. Does the brand (company) also have a policy to reduce/compensate carbon emissions generated from the product supply chain that is beyond own operations (Scope 3)? Fenix Outdoor discusses the need to reduce carbon emissions to prevent climate change throughout production. As an example Fenix Outdoor reports on policy measures implemented and first results achieved from a supplier in Korea (see link, pages 22-23). Source

Questions about Environmental Policy

4 out of 12
1. Does the brand (company) use environmentally 'preferred' raw materials for more than 5% of its volume? Fjällräven mentions the use of environmentally 'preferred' alternatives, such as recycled polyester, Tencel and organic cotton (see link). In addition, Fenix Outdoor reports on group level, that around 7,6 % of all raw materials processed its clothing production can be considered environmental friendlier alternative (see link next question, page 13). Source
2. Does the brand (company) use environmentally 'preferred' raw materials for more than 10% of its volume? See remark for environmental policy question 1. Source
3. Does the brand (company) use environmentally 'preferred' raw materials for more than 25% of its volume? See remark for environmental policy question 1. Source
4. Does the brand (company) use environmentally 'preferred' raw materials for more than 50% of its volume? See remark for environmental policy question 1. Source
5. Does the brand (company) use environmentally 'preferred' raw materials for more than 75% of its volume? See remark for environmental policy question 1. Source
6. Does the brand (company) use environmentally 'preferred' raw materials for more than 90% of its volume? See remark for environmental policy question 1. Source
7. Is there a policy for the brand (company) to eliminate all hazardous chemicals from the whole lifecycle and all production procedures to make the clothes and footwear? Fenix Outdoor and Fjällräven implement several measures to limit the use of hazardous chemicals, but does not report concrete results of its policy (see link, pages 8-12). Source
8. Has the brand (company) eliminated at least one suspect chemical group, such as Phthalates or Per fluorinated chemicals from its entire garment production? Fjällräven states that PFC are successfully eliminated from the production of all its garments, effective by summer 2015. Source
9. Has the brand (company) eliminated at least three suspect chemical groups, such as Phthalates or Per fluorinated chemicals from its entire garment production? Fjällräven does not report whether at least three suspect chemical groups can be considered as fully eliminated from its entire production chain. Source
10. Does the brand (company) have clear objectives to minimize the environmental impact of its shipping packaging and carrier bags, by reducing, re-using, recycling and responsible sourcing of packaging materials, and does the brand annually report on these results? Fenix Outdoor Group implements several policy measures to minimize the environmental impact of its consumer packaging, such as using FSC certified paper. Furthermore, Fenix reports aggregate results regarding consumer packaging materials use, like for paper, cardboard or Silicagel in weights (see link, pages 12-13). Source
11. Does the brand (company) have clear objectives to minimize waste, by reducing, re-using and recycling, and does the brand annually report the results? Fenix Outdoor seeks to minimize waste and use recycled materials as much as possible. The company reports the annual waste by type and weight (see link, page 12). Source
12. Does the brand (company) encourage the return or re-use of garments? Fjällräven reports that, together with other in its branch is working on developing recycling channels, so that in the future it will be even easier to recycle worn-out outdoor garments and equipment. But, for the time being Fjällräven does not report whether the return or re-use of garments by its customers is possible. Source

Questions about Labour Conditions/ Fair Trade

4 out of 13
1. Does the brand (company) have a supplier Code of Conduct (CoC) which includes the following standards: No forced or slave labor, no child labor, no discrimination of any kind and a safe and hygienic workplace? All standards are mentioned in Fjällräven's Code of Conduct (see link, page 1-6). Source
2. Does this CoC include at least two of the following workers rights: 1. to have a formally registered employment relationship 2. to have a maximum working week of 48 hours with voluntary and paid overtime of 12 hours maximum 3. to have a sufficient living wage? 1. Yes, legally-binding contracts; 2. No, maximum working week is 60 hours, but with the exception of extraordinary circumstances 3. Yes, wages should meet basic needs and provide some discretionary income (see link, pages 4-5). Source
3. Does this Code of Conduct include the right for workers to form and join trade unions and bargain collectively; and in those situations where these rights are restricted under law, the right to facilitate parallel means of independent and free association and bargaining? Freedom of association and the right to bargain collectively is mentioned, but nothing found about situations in which this right is restricted by law (see link, page 4). Source
4. Does the brand (company) have a published list of direct suppliers, that have collectively contributed to more than 90% of the purchase volume? Fjällräven discusses the importance of transparency in its relationships with suppliers as well as their suppliers' adherence to the company's standards. However, there is no direct list published in the Code of Conduct or on the company website of the company's suppliers. Source
5. Is the brand (company) a member of a collective initiative that aims to improve labor conditions, or does the brand (company) purchase its supplies from accredited factories with improved labor conditions? Fenix Outdoor Group became a member of Fair Labor Association (FLA) in 2013. Source
6. Do independent civil society organizations like NGO's and labor unions have a decisive voice in this collective initiative or in these certification schemes? FLA is acknowledged as a ‘Multi Stakeholder Initiative’ (MSI). Source
7. Is there a policy for the brand (company) for capacity building at the apparel manufacturers for improved labour practices? Neither Fjällräven nor Fenix Outdoor report whether policy measures at its supplying production facilities are implemented to achieve improved labour practices with respect to product and / or production process quality. Source
8. Does the brand (company) annually report on the results of its labor conditions policy? Is at least 90% of the brands production volume from apparel manufacturers monitored for labour conditions? Although Fenix Outdoor gives detailed reporting on the auditing of apparel manufacturers, it is unclear what percentage of the production volume this represents. However, Fenix Outdoor reports that approximately 80% of its suppliers were audited in 2014 (see link, pages 21-26). Source
9. Is at least 25% of the production volume from apparel manufacturers approved as socially compliant by independent third parties, such as FWF, GOTS or SA8000? Neither Fenix Outdoor nor Fjällräven publicly report outcomes or results of its policies to improve labour conditions at its suppliers, which are verified by eligible third parties (see link, pages 21-26). Source
10. Is at least 50% of the production volume from apparel manufacturers approved as socially compliant by independent third parties, such as FWF, GOTS or SA8000? See remark for labor conditions policy question 9. Source
11. Does the brand (company) implement a policy to establish the payment of living wages at its apparel manufacturers? Are at least first living wage payments realised? Neither Fenix Outdoor nor Fjällräven provide tangible information about policy measures to establish the payment of living wages at its apparel manufacturers (see link, pages 21-26). Source
12. Does the brand (company) annually report on the results of its labor conditions policy for the fabric manufacturing phases, including a reasonable overview of the number and region of workplaces covered by the policy in relation to the total production volume? Neither Fenix Outdoor nor Fjällräven publicly report clear results of its policy measures to improve labor conditions at its fabric manufacturers. Source
13. Are at least 50% of the fabric manufacturing phases - from spinning to final fabric - approved as socially compliant by independent third parties, such as FLO-Cert, GOTS or SA8000? See remark for labor conditions policy question 12. Source