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How sustainable is Houdini ?

Houdini & sustainability


Houdini
Reasonable, could be better Click here for score rapport: 14 out of 34

Sustainability summary

Houdini has achieved the C-Label. This is the middle rating in our ranking. Their ranking could be improved by providing more transparency about their carbon footprint. In the domain of climate protection, Houdini scores points for its collection that is partly made of environmentally friendly materials and / or bluesign® certified. A code of conduct for suppliers has not been published, nor is there any mention of membership in an initiative to systematically improve working conditions in the supply chain. However, part of the collection is produced in low-risk countries.

Brand owner: Houdini
Head office: Nacka, Sweden
Sector: Sport & outdoor clothing
Categories : Male, Female, Kids
Free Tags: Bags, Caps, Shirts, Pullover, Jackets, Dress

What's your sustainability news about Houdini?

Houdini sustainability score report

Last edited: 2 April 2019 by RSM - Students
Last reviewed: 2 April 2019 by Maarten

Questions about Climate Change/ Carbon Emissions

1 out of 6
1. Has the brand (owner) disclosed the annual absolute climate footprint of its 'own operations', and has it accomplished an overall absolute climate footprint reduction compared to the result of the previous reporting year? Houdini reports a pilot study that quantifies CO2 emissions for various fibres they source, but no absolute footprint of their complete operations for the present and previous reporting year has been provided (see link, page 52). Source
2. Is at least 50% of the electricity used by the brand (company) generated from renewable resources, such as wind or solar energy? Houdini does not clearly communicate its renewable energy policy (see link, page 42). Sustainability information should be easily accessible for consumers to make responsible choices. Source
3. Is all the electricity used by the brand (company) generated from renewable resources, such as wind or solar energy? See remark for carbon emissions policy question 2. Source
4. Has the brand (owner) disclosed the annual absolute climate footprint of its supply chain that is 'beyond own operations'? Houdini reports a pilot study that quantifies CO2 emissions for various fibres they source, but no absolute footprint of their supply chain for the present and previous reporting year has been provided (see link, page 52). Source
5. Has the brand (owner) accomplished a reduction of this annual absolute climate footprint 'beyond own operations' compared to the result of the previous reporting year? See remark for carbon emissions policy question 4. Source
6. Has the brand (owner) set a target to make at least its own operations fully climate neutral by 2030, and is the brand on track to achieve this target? Houdini has set a target to have a net zero environmental impact by 2030, and has made credible efforts to achieve this, as evidenced by their pilot study to assess the environmental impacts of the fibres they source (see link, page 34 & 49). Source

Questions about Environmental Policy

5 out of 12
1. Does the brand (company) use environmentally 'preferred' raw materials for more than 5% of its volume? Houdini states that 91% of their line is made from sustainable fabrics (see link), but their more detailed report is not accessible. However, a share of at least 33% environmentally preferred raw materials, such as recycled polyester, is certain (see next link, page 48). Source
2. Does the brand (company) use environmentally 'preferred' raw materials for more than 10% of its volume? See remark for environmental policy question 1. Source
3. Does the brand (company) use environmentally 'preferred' raw materials for more than 25% of its volume? See remark for environmental policy question 1. Source
4. Does the brand (company) use environmentally 'preferred' raw materials for more than 50% of its volume? See remark for environmental policy question 1. Source
5. Does the brand (company) use environmentally 'preferred' raw materials for more than 75% of its volume? See remark for environmental policy question 1. Source
6. Does the brand (company) use environmentally 'preferred' raw materials for more than 90% of its volume? See remark for environmental policy question 1. Source
7. Is there a policy for the brand (company) to eliminate all hazardous chemicals from the whole lifecycle and all production procedures to make the clothes and footwear? Houdini's clothing is bluesign® certified, which means that high standards are maintained for suitable chemical use and water policies during production. This certification is likely to be applicable to most of their collection (see link, page 29). Source
8. Has the brand (company) eliminated at least one suspect chemical group, such as Phthalates or Per fluorinated chemicals from its entire garment production? Houdini states that Perfluorinated chemicals have been successfully eliminated from the production of all its garments, effective by 2018 (see link page 30), but they do not publish a Manufacturing Restricted Substances List that covers their production chain to back up this claim or to demonstrate elimination of other suspect chemical groups. Source
9. Has the brand (company) eliminated at least three suspect chemical groups, such as Phthalates or Per fluorinated chemicals from its entire garment production? See remark for environmental policy question 8. Source
10. Does the brand (owner) report what percentage of its consumer packaging materials are renewable or made from recycled materials, and does the brand implement best practices or concrete policies which have reduced the environmental impact of their packaging materials? Houdini does not report on the annual results of its consumer packaging policy (see link, page 21-22). Source
11. Does the brand (owner) publish its absolute waste materials footprint and implement concrete policies to minimize waste, by reducing, re-using and recycling, thereby decreasing its waste footprint compared to the previous reporting year? Houdini reports that moree than 65% of their products have been converted into a circular lifecycle (see link), but they do not report on the annual absolute results of their waste reduction policy (see previous link, page 25). Source
12. Does the brand (company) encourage the return or re-use of garments? Houdini stores have a collection point for recycled garments, sell second-hand garments, offer a repair service and a lease plan for 'shell layers'. Source

Questions about Labour Conditions/ Fair Trade

8 out of 16
1. Does the brand (owner) have a supplier Code of Conduct (CoC) which includes all standards to ensure workers' rights such as no child labour, no bonded labour, a safe workplace and no excessive overwork? And is there at least a progress report once every two years on implementation of this Code of Conduct? Although many of Houdini's garments are produced in low-risk countries, Houdini has not made its supplier Code of Conduct publicly available, nor do they publish an overview of social compliance in their supply chain. Source
2. Does the brand (owner) have a policy to make sure there is a proper grievance mechanism in place for factory workers and are at least 25% of workers informed about their rights regarding this mechanism (e.g. through training)? Houdini does not report on the presence of a grievance mechanism for their factory workers (see link, pages 18-19, and previous link). Source
3. Does the brand (company) have a published list of direct suppliers, that have collectively contributed to more than 90% of the purchase volume? Houdini has published a list of its direct suppliers. Source
4. Is this supplier list specific? Are e.g. the addresses of direct suppliers included, and/or are the specific products mentioned per factory? Houdini's supplier list includes links to the suppliers' websites, but for several suppliers this or other specific information is lacking. Source
5.  Is the list of direct suppliers extended with suppliers further down the supply chain, with a minimum of 40% in number compared to the direct suppliers? Houdini has published a list of its fabric suppliers. Source
6. Is the brand (owner) a member of a collective initiative that aims to improve labor conditions, in which civil society organizations like NGOs and labor unions have a decisive voice, or does the brand purchase at least 50% from certified manufacturers with improved labor conditions? In total, 55% of Houdini's 2018 fall/winter collection is produced in Portugal, Estonia and Lithuania, which are low-risk countries with respect to weak labour conditions (see link, page 19). Source
7. Does this initiative require clear minimum performance levels for member brands? See remark for labor conditions policy question 6. Source
8. Is at least 25% of the total production volume at direct suppliers verified under monitoring concerning good labour conditions? See remark for labor conditions policy question 6. Source
9. Is at least 50% of the total production volume at direct suppliers verified under monitoring concerning good labour conditions? See remark for labor conditions policy question 6. Source
10. Is at least 75% of the total production volume at direct suppliers verified under monitoring concerning good labour conditions? See remark for labor conditions policy question 6. Source
11. Is at least 95% of the total production volume at direct suppliers verified under monitoring concerning good labour conditions? See remark for labor conditions policy question 6. Source
12. Does the brand (company) annually report on the results of its labor conditions policy for the leather, yarn and fabric production phases, including a reasonable overview of the number and region of workplaces covered by the policy in relation to the total production volume? Houdini sources 19% of its fabrics from low-risk countries such as Germany, Sweden and Lithuania, but does not give a clear overview of labor conditions policy and implementation for fabric manufacturers in other production countries (see link, page 19, and previous link). Source
13. Does the brand (owner) publicly commit to a living wage benchmark with defined wages per production region or factory? Houdini has given an overview of the production countries and has committed to exporting their own ethical standards to high-risk countries, but the brand has not published how this translates into a living wage calculation (link page 19). Source
14. Does the brand (owner) set a target to establish the payment of living wages at its apparel manufacturers, and is the brand on track to achieve this target? Much of Houdini's collection is produced in low-risk countries, which have high legal standards regarding living wages, but for other production countries there is no clear reference to a publicly available collective bargain agreement. Source
15. Has the brand (owner) realised payment of living wages for at least 10% of its production volume? In total, 55% of Houdini's collection is produced in low-risk countries where laws provide for a living wage (see link, page 19). Source
16. Does the brand (owner) adhere to buying practices that enable living wages and good labour conditions, such as long-term relations with factories, and concentrating production at limited number of factories? See remark for Labour conditions question 12. Houdini also states to have worked with most of their suppliers for many years (see link). Source