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How sustainable is Blau ?

Blau & sustainability


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First milestones, should be better Click here for score rapport: 4 out of 17

Sustainability summary

Based on our sustainability criteria, Blau has achieved the D-label. The score of Blau is largely based on the efforts of its mother brand Telefonica S.A. Telefonica has started to take sustainability into account, such as setting up social standards and an environment policy. Still, a lot more can be done.

Brand owner: Teléfonica S.A.
Head office: Madrid, Spain
Sector: Telecom
Categories : Telephony
Free Tags: Teléfonica, mobile communications, internet

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Blau sustainability score report

Last edited: 20 April 2018 by RSM - Students
Last reviewed: 20 April 2018 by Maarten

Questions about Climate Change/ Carbon Emissions

2 out of 10
1. Does the brand (owner) have a policy to reduce climate emissions generated from both its own operations and from beyond its own operations? Telefónica Germany (brand owner of Blau) implements several measures to reduce greenhouse gas emissions both from its own operations and from beyond its own operations, such as energy efficiency measures in their network and company buildings, and measurement of traffic-related emissions to make cities greener (see link, pages, 65 and 74). Source
2. Has the brand (owner) disclosed the annual absolute climate footprint of its 'own operations', and has it accomplished an overall absolute climate footprint reduction compared to the result of the previous reporting year? Telefónica Germany publishes the climate footprint of its own operations for 2015 and 2016, and has reduced its absolute climate footprint from 473854 tons of CO2e to 438289 tons of CO2e (see link, page 67 and 82). Source
3. Is at least 10% of the electricity used by the brand (company) generated from renewable resources, such as wind or solar energy? Telefónica Germany reports that 74% of its energy supply is generated from renewable energies. However, sources, types and additionality of supply are not specified clearly enough (see link, page 81). Source
4. Is at least 40% of the electricity used by the brand (company) generated from renewable resources, such as wind or solar energy? See remark for carbon emissions policy question 3. Source
5. Is at least 70% of the electricity used by the brand (company) generated from renewable resources, such as wind or solar energy? See remark for carbon emissions policy question 3. Source
6. Is 100% of the electricity used by the brand (company) generated from renewable resources, such as wind or solar energy? See remark for carbon emissions policy question 3. Source
7. Is the overall average Power Usage Efficiency (PUE) of the data center(s) below 1.60? Telefónica Germany does not report an average 'Power Usage Efficiency' (PUE) of its data centers. Source
8. Is the overall average Power Usage Efficiency (PUE) of the data center(s) below 1.40? See remark for carbon emissions policy question 7. Source
9. Has the brand (owner) disclosed its annual absolute climate footprint that is 'beyond own operations', and has it accomplished an overall absolute climate footprint reduction compared to the result of the previous reporting year? Telefónica Germany publishes a Scope 3 climate footprint, but this consists only of emissions due to business travel (see link page 67, 82). Source
10. Has the brand (owner) set a target to make at least its own operations fully climate neutral by 2030, and is the brand on track to achieve this target? Telefónica Germany aims, by 2020, to have reduced their direct and indirect CO2 emissions by 11% compared with 2015, but does not report a target to become climate neutral (see link, page 62). Source

Questions about Environmental Policy

1 out of 4
1. Does the brand (company) report the recycled input materials it uses for its product offering and/or new electronics used in its own operations as a percentage of its total input materials? Telefónica Germany (brand owner of Blau) reports on collecting and remarketing old mobile phones (see link, page 9, 71, 83), but does not report what percentage of its input materials has been recycled. Source
2. Does the brand (owner) publish its absolute waste materials footprint and has it decreased its waste footprint compared to the previous reporting year? Telefónica Germany reports its annual waste by type, weight and way of disposal, but has increased its annual absolute waste footprint (excluding collected old mobile phones from customers) from 1653.3 tons in 2015 to 1930.2 tons in 2016 (see link, page 83). Source
3. Does the brand recycle at least 90% of its waste, rather than incinerating it or dumping it on a landfill? Telefónica Germany reports that in 2016 a total of 94.1% of its 1930.2 tons of waste was recycled (see link, page 83). Source
4. Has the brand set a target to become fully circular by 2030, and is it on track to achieving this target? Telefónica Germany does not report a target to become fully circular. Source

Questions about Labour Conditions/ Fair Trade

1 out of 3
1. Does the brand (owner) have a supplier Code of Conduct (CoC) which includes all the basic standards to ensure workers' rights such as no child labour, no bonded labour, a safe workplace and no excessive overwork? And is there at least a progress report once every two years on implementation of this Code of Conduct? Telefónica Germany has a supplier Code of Conduct that covers all the basic standards to ensure workers' rights (see link, pages 6-9). Telefónica Germany's annual report from 2016 provides a summary about social compliance in the supply chain (see previous link, pages 25-29). Source
2. Does the brand (company) have a clear policy to only source from smelters that have passed the conflict-free audits, and has the brand already achieved this for at least one metal/mineral? Telefónica Germany does not report implementing the Responsible Minerals Assurance Process or a policy of their own that is guaranteed to exclude smelters of conflict minerals (see link, pages 27, 28). Source
3. Does the brand (company) have a published list of direct suppliers that have collectively contributed to more than 90% of the purchase volume? Telefonica Germany does not provide a significant list of direct suppliers. Source