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How sustainable is Media Markt ?

Media Markt & sustainability


Media Markt
Dont buy Click here for score rapport: 4 out of 42

Sustainability summary

Media Markt has achieved the E-label. This is our lowest possible sustainability score, and Media Markt has earned it by communicating hardly any concrete about the policies for environment, carbon emissions or labor conditions. For us as consumers, it is unclear whether Media Markt is committed to sustainability or not.

Brand owner: Metro Group
Head office: Düsseldorf, Germany
Sector: Webshops
Categories : 
Free Tags: Electronics

What's your sustainability news about Media Markt?

Media Markt sustainability score report

Last edited: 14 April 2016 by Hilary
Last reviewed: 14 April 2016 by Mario

Questions about Climate Change/ Carbon Emissions

3 out of 20
1. Is there a policy for the brand to minimize, reduce or compensate carbon emissions? Metro Group (brand owner of Media Markt) implements several measures to reduce climate emissions, such as energy efficiency measures (see link, page 34-37). Source
2. Has the brand (company) disclosed the annual absolute carbon footprint of its 'own operations'? Metro Group (brand owner of Media Markt) has reduced its climate footprint of own operations (Scope 1-3) from 10,580,889 tons of CO2e in 2011 to 9,096,959 tons of CO2e in 2013/14. This represents a decrease of around 14%. Source
3. Has the brand (company) already reduced or compensated its absolute 'own operations' carbon footprint by at least 10% in the last 5 years? See remark for carbon emissions policy question 2. Source
4. Has the brand (company) set a target to reduce its absolute ‘own operations’ carbon emissions by at least 20% within the next 5 years? Metro Group doesn't communicate information on total target reductions for its greenhouse gas emissions (see link, page 34-37). Source
5. Is at least 50% of the electricity used by the brand (company) generated from renewable resources, such as wind or solar energy? Metro Group doesn't communicate comprehensive information on its renewable energy policy (see link, page 34-37). Source
6. Are 100% of the electricity used by the brand (company) generated from renewable resources, such as wind or solar energy? See remark for carbon emissions policy question 5. Source
7. Is the overall average Power Usage Efficiency (PUE) of the data center(s) below 1,4? Neither Media Markt nor Metro Group publish any information on the energy efficiency of data centres (see link, page 34-37). Source
8. Is the average utilization ratio of its used data centers higher than 20%? See remark for carbon emissions policy question 7. Source
9. Has the webshop disclosed the annual absolute carbon footprint of all transport to and from the consumer (=including returns)? Metro Group doesn't disclose specific information about the climate footprint related to delivery of packages to the consumer, if indeed this information does exist (see link, page 34-37). Source
10. Has the webshop reduced the absolute carbon footprint of all transport from and to the consumers? See remark for carbon emissions policy question 9. Source
11. Has the webshop reduced the average carbon emissions per package as send out to consumers? See remark for carbon emissions policy question 9. Source
12. Does the webshop offer consumers the option to send their orders 'climate neutral' through credible carbon compensation programs? Neither Media Markt nor Metro Group mention the possibility to dispatch packages as climate neutral. Source
13. Does the webshop send at least 5% of the order volume as 'climate neutral'? See remark for carbon emissions policy question 12. Source
14. Does the webshop send at least 10% of the order volume as 'climate neutral'? See remark for carbon emissions policy question 12. Source
15. Does the webshop send at least 25% of the order volume as 'climate neutral'? See remark for carbon emissions policy question 12. Source
16. Does the webshop send at least 50% of the order volume as 'climate neutral'? See remark for carbon emissions policy question 12. Source
17. Does the webshop take concrete policy measures to reduce the return rate? Neither Metro Group nor Media Markt reports on a policy to reduce the return rates of their shipments. Source
18. Has the webshop achieved a return rate of 25% (for clothing and shoes 50%) at highest? See remark for carbon emissions policy question 17. Source
19. Has the webshop achieved a return rate of 20% (for clothing and shoes 40%) at highest? See remark for carbon emissions policy question 17. Source
20. Has the webshop achieved a return rate of 15% (for clothing and shoes 30%) at highest? See remark for carbon emissions policy question 17. Source

Questions about Environmental Policy

1 out of 13
1. Does the brand (company) publish its annual material footprint that includes packaging materials? Neither Metro Group nor Media Markt report the annual material footprint of the packaging materials. Source
2. Does the brand have clear objectives to minimize the environmental impact of packaging, by reducing, re-using and recycling, and does the brand annually report on these results? See remark for environmental policy question 1. Source
3. Has the webshop reduced the average weight of packaging material per shipped package? See remark for environmental policy question 1. Source
4. Does at least 80% of the total use of carton for shipping boxes originate from environmentally responsible sources, such as recycled paper or FSC certified carton? See remark for environmental policy question 1. Source
5. Does at least 85% of the total use of carton for shipping boxes originate from environmentally responsible sources, such as recycled paper or FSC certified carton? See remark for environmental policy question 1. Source
6. Does at least 90% of the total use of carton for shipping boxes originate from environmentally responsible sources, such as recycled paper or FSC certified carton? See remark for environmental policy question 1. Source
7. Does at least 95% of the total use of carton for shipping boxes originate from environmentally responsible sources, such as recycled paper or FSC certified carton? See remark for environmental policy question 1. Source
8. Does all the used carton for shipping boxes originate from environmentally responsible sources, such as recycled paper or FSC certified carton? See remark for environmental policy question 1. Source
9. Does the webshop use environmentally preferable tape, or no tape at all for all the shipping boxes? Neither Metro Group nor Media Markt reports whether environmentally preferable or no tape is used for its shipping boxes. Source
10. Does the webshop have a policy to increase the assortment of environmentally preferred products, such as organic food, FSC certified paper for books and furniture, or progressive environmental standards for the production of clothing and electronics? Metro Group has a policy to provide consumers with products that have been produced by socially and environmentally sound means with a minimum of resources (see link, page 43). Source
11. Has the brand already achieved clear milestones in expanding the environmentally preferred assortment? While Metro Group doesn't communicate a policy or milestones achieved in relation to the proportion of their assortment that is environmentally preferred, they have reported some data on the proportion of sales for certain product groups that have a high energy rating (see link, page 45). Source
12. Does the webshop offer consumers independent information about the sustainability credentials of products in the assortment? Metro Group mentions the energy rating of relevant products. However, it seems to be no more information than is usually given by any retailer (see link, page 45). Source
13. Does the webshop have a tool to filter out the environmentally preferred brands and products? See remark for environmental policy question 12. Source

Questions about Labour Conditions/ Fair Trade

0 out of 9
1. Has the brand a policy to increase the 'fair' assortment of products such as fairtrade food, FSC certified paper for books and furniture, or progressive labour standards for the production of clothing and electronics? Metro Group doesn't report a policy to increase the share of electronics produced under fair labour conditions. Source
2. Has the brand already achieved clear milestones in expanding the 'fair' assortment? See remark for labor conditions policy question 1. Source
3. Does the webshop offer consumers independent information about the sustainability credentials of products in the assortment? The Media Markt webshop doesn't provide information on the social sustainability credentials of its products. Source
4. Does the webshop have a tool to filter out the 'fair' brands and products? Media Markt doesn't have a tool to filter out the "fair" brands or products. Source
5. Has the webshop disclosed all labour standards and code of conducts for permanent staff and temporary staff specially in distribution centers and at the shipping companies? The Metro Group mentions standards and guidelines related to working conditions of its employees. However, Metro Group doesn't give information about temporary staff, temporary employment nor the subcontracted logistic companies. Source
6. Has the webshop a concrete policy to work with a minimum percentage of permanent staff? The Metro Group provides some information on its employees (see link, page 102-113), but has not published a specific policy in relation to their percentage of permanent staff. Source
7. Is the percentage of permanent staff in the distribution centers higher than the sector average? See remark for labor conditions policy question 6. Source
8. Has the webshop set a maximum to the daily walking distance for workers in the distribution centers? See remark for labor conditions policy question 6. Source
9. Has the webshop complaint procedures available for all staff (hired and temporary) and does the webshop yearly disclose the results through its website? Neither Media Markt or Metro Group communicates any complaint procedures available to staff or the corresponding annual results. Source