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How sustainable is Flickr ?

Flickr & sustainability


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Dont buy Click here for score rapport: 2 out of 16

Sustainability summary

flickr has achieved the E-label, because only a little information is published about a policy on sustainability. It is hard to see the effort Yahoo! Inc. (brand owner of flickr) is making on sustainability. Therefore, more policy and transparency is needed.

Brand owner: Yahoo! Inc.
Head office: Sunnyvale, CA, USA
Sector: Websites
Categories : Social & Share
Free Tags: Yahoo! Inc.

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Flickr sustainability score report

Last edited: 11 January 2017 by Ilka
Last reviewed: 11 January 2017 by Mario

Questions about Climate Change/ Carbon Emissions

2 out of 9
1. Is there a policy for the brand (company) to minimize, reduce or compensate carbon emissions ? Yahoo! Inc. (brand owner of flickr) implements several measures to reduce climate emissions, such as more energy efficient data centres and the use of renewable energy. Source
2. Has the brand (company) disclosed the annual absolute carbon footprint of its 'own operations' (Scope 1 & 2) and has the brand already reduced or compensated 10% of these emissions in the last 5 years? Yahoo! Inc. reduced its climate footprint of own operations (Scope 1 & 2) from 337,292 metric tons CO2e in 2013, to 274,597 metric tons CO2e in 2015 (see link, previous question). This represents a reduction of around 18,6%. Source
3. Has the brand (company) set a target to reduce the carbon footprint of its 'own operations' by at least 20% within the next 5 years? Yahoo! Inc. does not communicate concrete information on target reductions for its climate emissions. Source
4. Is at least 10% of the electricity used by the brand (company) generated from renewable resources, such as wind or solar energy? Yahoo! Inc. claims that part of the electricity demand for its data centres is met with hydropower, but does not specify what percentage this is of total energy use. Source
5. Is at least 25% of the electricity used by the brand (company) generated from renewable resources, such as wind or solar energy? See remark for carbon emissions policy question 4. Source
6. Is at least 50% of the electricity used by the brand (company) generated from renewable resources, such as wind or solar energy? See remark for carbon emissions policy question 4. Source
7. Is 100% of the electricity used by the brand (company) generated from renewable resources, such as wind or solar energy? See remark for carbon emissions policy question 4. Source
8. Is the overall average Power Usage Efficiency (PUE) of the data center(s) below 1,5? Yahoo! Inc. gives a PUE value of 1.13 and declares that this is applicable to its proprietary 'Yahoo Computing Coop'. An overall PUE of all data centres is not clearly specified however. Source
9. Is the overall average Power Usage Efficiency (PUE) of the data center(s) below 1,25? See remark for carbon emissions policy question 8. Source

Questions about Environmental Policy

0 out of 5
1. Does the brand (company) publish a water and/or land use footprint and is there a policy to minimize, reduce or compensate this footprint? Yahoo! Inc. does not communicate concrete information regarding efforts to minimise the impact of its water and / or land use. Source
2. Does the brand (company) have clear objectives to minimize waste, by reducing, re-using and recycling, and does the brand annually report the results? Yahoo! Inc. does not communicate concrete information regarding efforts to minimise the impact of its waste generation. Source
3. Does the brand (company) have a corporate policy for environmentally responsible disposal of e-waste? Yahoo! Inc. does not communicate concrete information on a policy for safe disposal of e-waste. Source
4. Does the brand have a policy to seek out suppliers and/or service providers that conduct their business in environmentally responsible ways and does the brand provide concrete examples of this policy? Yahoo! Inc. does not provide concrete information on a procurement policy for other suppliers and/or service providers which includes environmental criteria. Source
5. Does the brand have a concrete environmental procurement policy for all electronics used - including servers? Yahoo! Inc. does not provide clear information on a procurement policy for electronic devices and servers which includes environmental criteria, such as avoidance of electronic devices which contain suspect chemical groups. Source

Questions about Labour Conditions/ Fair Trade

0 out of 2
1. Does the brand have a policy to seek out suppliers and/or service providers who conduct their business in more socially responsible ways and does the brand provide concrete examples of this policy? Yahoo! Inc. does not provide concrete information on a procurement policy for other suppliers and/or service providers which includes social criteria. Source
2. Does the brand have a concrete socially responsible procurement policy for all electronics used - including servers? Yahoo! Inc. does not provide clear information on a procurement policy for electronic devices and servers which includes social criteria to improve the labour conditions in the production chain, such as avoidance of electronic devices which contain conflict minerals. Source